{"id":1441,"date":"2017-04-28T17:28:50","date_gmt":"2017-04-28T20:28:50","guid":{"rendered":"http:\/\/blog.fcamara.com.br\/?p=1441"},"modified":"2022-12-05T12:10:14","modified_gmt":"2022-12-05T15:10:14","slug":"integracao-marketplace-e-e-commerce","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/integracao-marketplace-e-e-commerce\/","title":{"rendered":"Integra\u00e7\u00e3o marketplace e e-commerce: quais as vantagens do processo?"},"content":{"rendered":"

Ter um neg\u00f3cio pr\u00f3prio \u00e9 uma experi\u00eancia tanto prazerosa quanto trabalhosa. H\u00e1 quem opte por ter seu espa\u00e7o numa rua e h\u00e1 quem prefira acomod\u00e1-lo em um shopping center. O mesmo racioc\u00ednio vale para marketplace e loja online.<\/p>\n

Como os shoppings, os marketplaces t\u00eam grande tr\u00e1fego de visitantes. E isso \u00e9 uma excelente oportunidade para lojas de marcas ainda pouco conhecidas. Quem come\u00e7ou esse movimento foi a Amazon<\/a>, mas o modelo hoje est\u00e1 disseminado inclusive em lojas nacionais, como Americanas<\/a>, Walmart<\/a>, Shoptime<\/a>, entre outras.<\/p>\n

Esses marketplaces s\u00e3o um ponto bastante conveniente para quem est\u00e1 come\u00e7ando e ainda rendem uma receita para quem aluga o espa\u00e7o (e recebe uma comiss\u00e3o a cada venda) sem onerar inicialmente o varejista.<\/p>\n

H\u00e1 n\u00fameros bastante impressionantes no mercado global dos marketplaces. O AliExpress<\/a>, por exemplo, \u00e9 uma plataforma chinesa com 7 milh\u00f5es de lojistas. A cada minuto s\u00e3o vendidos 48 mil produtos no site (h\u00e1 800 milh\u00f5es de itens cadastrados l\u00e1).<\/p>\n

No Brasil, segundo a E-bit<\/a>, as vendas em marketplaces representam 30% dos pedidos. Al\u00e9m disso, \u00e9 uma \u00f3tima forma de driblar a concorr\u00eancia com as grandes lojas virtuais, enquanto conquista novos espa\u00e7os no mercado.<\/p>\n

Quer participar desse movimento? Veja a seguir algumas das vantagens da integra\u00e7\u00e3o marketplace e e-commerce:<\/p>\n

Estrutura<\/h2>\n

Ter uma loja virtual implica ter uma estrat\u00e9gia que envolva sua seguran\u00e7a, seus meios de pagamento, sua usabilidade e seus investimentos em marketing<\/a>. Al\u00e9m de sair caro, tocar uma loja virtual \u00e9 desafiador.<\/p>\n

O marketplace, ao contr\u00e1rio, traz toda essa estrutura j\u00e1 pronta, al\u00e9m de apresentar seus produtos sob sua pr\u00f3pria marca (mais conhecida e, consequentemente, mais confi\u00e1vel).<\/p>\n

Lembre-se de ao escolher um marketplace observar se seu p\u00fablico-alvo tem interesse em seus produtos. \u00c9 um racioc\u00ednio muito semelhante ao do mundo f\u00edsico.<\/p>\n

Visibilidade<\/h2>\n

Quando voc\u00ea est\u00e1 num marketplace \u00e9 comum que o comprador pense que todos os produtos pertencem \u00e0 mesma loja. Seus itens ser\u00e3o vistos por milhares de clientes e ter\u00e3o boas chances de serem vendidos.<\/p>\n

Plataforma<\/h2>\n

Estar num marketplace aumenta suas chances de vendas. E estar em v\u00e1rios? Mais ainda, j\u00e1 que quanto mais forem expostos ao p\u00fablico, maiores as chances de encontrar compradores. O melhor disso tudo \u00e9 que n\u00e3o \u00e9 necess\u00e1rio ter uma plataforma pr\u00f3pria.<\/p>\n

Usando uma plataforma de terceiros \u00e9 poss\u00edvel se concentrar em encontrar as melhores solu\u00e7\u00f5es para otimizar os processos de venda, bem como aumentar a taxa de convers\u00e3o e o ticket m\u00e9dio. Portanto, oferecer o produto em mais de um local pode ser uma boa op\u00e7\u00e3o.<\/p>\n

SEO<\/h2>\n

Quanto mais exposto for o seu produto, maior a relev\u00e2ncia da sua loja em SEO. Com isso, seu com\u00e9rcio tem mais chance de se destacar nos resultados dos buscadores online.<\/p>\n

Economia<\/h2>\n

Todas as a\u00e7\u00f5es de marketing, bem como os investimentos em tecnologia, sistemas de pagamento, seguran\u00e7a antifraude, SAC e at\u00e9 antecipa\u00e7\u00e3o de compras parceladas s\u00e3o geralmente feitas pelo marketplace. Assim, seus gastos tendem a diminuir quando voc\u00ea integra sua loja a um.<\/p>\n

A taxa de comiss\u00e3o desses espa\u00e7os varia. Normalmente, fica entre 10% e 25% de cada venda. \u00c9 fundamental saber essa informa\u00e7\u00e3o para ser capaz de definir os pre\u00e7os dos seus produtos, de modo a manter sua margem de lucro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ter um neg\u00f3cio pr\u00f3prio \u00e9 uma experi\u00eancia tanto prazerosa quanto trabalhosa. H\u00e1 quem opte por ter seu espa\u00e7o numa rua e h\u00e1 quem prefira acomod\u00e1-lo em um shopping center. O mesmo racioc\u00ednio vale para marketplace e loja online. Como os shoppings, os marketplaces t\u00eam grande tr\u00e1fego de visitantes. E isso \u00e9 uma excelente oportunidade para…<\/p>\n","protected":false},"author":2,"featured_media":4538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"post_series":[],"class_list":["post-1441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-e-marketplace","entry","has-media"],"yoast_head":"\nBlog da FCamara - Vantagens da Integra\u00e7\u00e3o marketplace e e-commerce<\/title>\n<meta name=\"description\" content=\"Quer melhorar os resultados do seu e-commerce? 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