{"id":5003,"date":"2021-08-26T15:52:00","date_gmt":"2021-08-26T18:52:00","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5003"},"modified":"2022-12-05T11:26:52","modified_gmt":"2022-12-05T14:26:52","slug":"o-que-e-nft","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/o-que-e-nft\/","title":{"rendered":"NFTs, arte digital e digitaliza\u00e7\u00e3o das marcas"},"content":{"rendered":"\n<p>Se voc\u00ea gosta de ler not\u00edcias on-line j\u00e1 deve ter reparado que NFTs s\u00e3o o assunto do momento. De Elon Musk a Banksy, essa forma de digitalizar ativos do mundo real vem gerando conversas e not\u00edcias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 NFT?<\/strong><\/h2>\n\n\n\n<p>NFT \u00e9 uma sigla para \u201cnon fungible token\u201d, ou seja, s\u00e3o tokens digitais insubstitu\u00edveis, por terem caracter\u00edsticas espec\u00edficas e \u00fanicas.&nbsp;<\/p>\n\n\n\n<p>Um exemplo que tem sido comentado e j\u00e1 mostra a diferen\u00e7a de um NFT para uma criptomoeda \u00e9 o seguinte: se voc\u00ea tem uma moeda de um real e empresta para um amigo, que devolve o valor um dia depois, voc\u00ea n\u00e3o est\u00e1 interessado em saber se a moeda \u00e9 fisicamente a mesma, apenas se o valor que ela representa \u00e9 o mesmo.&nbsp;<\/p>\n\n\n\n<p>O token n\u00e3o fung\u00edvel, por sua vez, n\u00e3o pode ser substitu\u00eddo por outro, porque nunca haver\u00e1 um equivalente, com as mesmas caracter\u00edsticas. Ele tamb\u00e9m n\u00e3o pode ser fracionado, diferentemente do bitcoin, e, assim como as criptomoedas, \u00e9 registrado e protegido pela seguran\u00e7a do <a href=\"https:\/\/youtu.be\/nBnH2UAuyAw\">blockchain<\/a>, que registra e autentica dados como a autoria e a posse do token em quest\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Em que os NFTs est\u00e3o sendo aplicados?<\/strong><\/h2>\n\n\n\n<p>No momento, est\u00e3o sendo tokenizados principalmente artigos de arte, mas tamb\u00e9m j\u00e1 se veem outros tipos de colecion\u00e1veis dispon\u00edveis, como uma esp\u00e9cie de cards em formato de v\u00eddeos criados pela NBA, al\u00e9m de m\u00fasicas e at\u00e9 \u00e1lbuns completos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E o que NFT tem a ver com varejo?<\/strong><\/h3>\n\n\n\n<p>Ainda n\u00e3o temos como prever se o NFT, que existe pelo menos desde 2017 e est\u00e1 se popularizando s\u00f3 agora, vai perdurar ou ser uma moda passageira. No entanto, \u00e9 poss\u00edvel que marcas comecem a ver esse mercado de uma forma parecida com a que j\u00e1 existe no mundo &#8220;f\u00edsico&#8221;, at\u00e9 mesmo com roupas e acess\u00f3rios colecion\u00e1veis, por exemplo.<\/p>\n\n\n\n<p>Uma coisa \u00e9 fato: a tokeniza\u00e7\u00e3o j\u00e1 est\u00e1 presente em diversos setores, principalmente na \u00e1rea de investimentos. J\u00e1 existem marcas e designers criando artigos digitais \u00fanicos para gamers registrados em NFT. No mundo off-line, \u00e9 poss\u00edvel tokenizar objetos f\u00edsicos como prova de autenticidade e posse. A Nike despontou como pioneira nessa quest\u00e3o com a patente de um t\u00eanis ao qual vem atrelada uma autentica\u00e7\u00e3o baseada em blockchain chamada <a href=\"https:\/\/thenextweb.com\/news\/nike-blockchain-sneakers-cryptokick-patent\">CryptoKicks<\/a>.<\/p>\n\n\n\n<p>Tudo isso, claro, ainda \u00e9 bem novo e precisa se provar valioso na \u201cvida real\u201d. Mas n\u00e3o podemos negar que vivemos numa \u00e9poca interessante e de possibilidades infinitas por meio da tecnologia.<\/p>\n\n\n\n<p>Por: <a href=\"https:\/\/www.linkedin.com\/in\/orlandoovigli\/\">Orlando Ovigli<\/a> &#8211; S\u00f3cio e VP de Omnicommerce do Grupo FCamara<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea gosta de ler not\u00edcias on-line j\u00e1 deve ter reparado que NFTs s\u00e3o o assunto do momento. De Elon Musk a Banksy, essa forma de digitalizar ativos do mundo real vem gerando conversas e not\u00edcias.&nbsp; O que \u00e9 NFT? NFT \u00e9 uma sigla para \u201cnon fungible token\u201d, ou seja, s\u00e3o tokens digitais insubstitu\u00edveis, por&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[410],"tags":[289,290,291,292,293,294,295],"post_series":[],"class_list":["post-5003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-open-finance","tag-arte-digital","tag-bitcoin","tag-blockchain","tag-criptomoeda","tag-nft","tag-token","tag-tokenizacao","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 NFT? 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