{"id":5091,"date":"2021-09-23T10:19:16","date_gmt":"2021-09-23T13:19:16","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5091"},"modified":"2022-12-05T12:04:24","modified_gmt":"2022-12-05T15:04:24","slug":"as-vantagens-de-integrar-o-e-commerce-a-uma-plataforma-de-marketplace","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/as-vantagens-de-integrar-o-e-commerce-a-uma-plataforma-de-marketplace\/","title":{"rendered":"As vantagens de integrar o e-commerce a uma plataforma de marketplace"},"content":{"rendered":"\n

Se o seu e-commerce est\u00e1 indo bem, talvez voc\u00ea j\u00e1 esteja pensando no pr\u00f3ximo passo, provavelmente em uma expans\u00e3o. Para isso, existem diferentes caminhos: investir em propaganda e marketing para gerar ainda mais demanda, aumentar a efici\u00eancia log\u00edstica com um centro de distribui\u00e7\u00e3o maior, ou dar uma guinada no modelo de neg\u00f3cios e investir na integra\u00e7\u00e3o com uma plataforma de marketplace.<\/p>\n\n\n\n

Se por um lado, no e-commerce tradicional, as marcas t\u00eam a vantagem de consolidarem seu posicionamento de mercado, criarem uma estrat\u00e9gia focada totalmente no seu branding e venderem para clientes que a conhecem. Por outro, marketplaces t\u00eam a vantagem de trazer mais pessoas para conhecerem a sua marca, al\u00e9m de poder levar as vendas e a pr\u00f3pria empresa ao patamar dos neg\u00f3cios exponenciais.<\/p>\n\n\n\n

\u00c9 uma filosofia parecida com a de franquias: uma marca forte empresta a empresas menores a sua confiabilidade, seu posicionamento de marca, sua estrutura digital em troca de uma porcentagem sobre as vendas.
Voc\u00ea j\u00e1 ouviu que \u201ca uni\u00e3o faz a for\u00e7a\u201d, certo? No modelo de marketplace, essa m\u00e1xima n\u00e3o poderia ser mais verdadeira, j\u00e1 que a uni\u00e3o de milhares de lojas tem o potencial de expandir as possibilidades de vendas em milhares de vezes.<\/p>\n\n\n\n

Com essa for\u00e7a de escala, vem tamb\u00e9m o aumento de faturamento. De acordo com a 42\u00aa edi\u00e7\u00e3o do relat\u00f3rio Webshoppers publicado pela Ebit | Nielsen<\/a>, varejistas que s\u00e3o marketplace tiveram participa\u00e7\u00e3o de 78% no faturamento total do e-commerce no primeiro semestre de 2020, movimentando R$ 30 bilh\u00f5es, contra apenas 22% que vendem somente os pr\u00f3prios produtos. E ainda h\u00e1 potencial para crescimento com a entrada de novos consumidores que n\u00e3o tinham o h\u00e1bito das compras on-line antes da pandemia.<\/p>\n\n\n\n

A descentraliza\u00e7\u00e3o das vendas ainda possibilita que a plataforma de marketplace consolide sua marca, concentrando-se no aprimoramento de processos e na melhoria das entregas. Investimentos em marketing e branding passam a ser ainda mais importantes, visto que a credibilidade \u00e9 um grande atrativo de compra quando falamos de plataformas com m\u00faltiplas lojas. Para seus futuros parceiros, as vantagens tamb\u00e9m s\u00e3o grandes: contar com o apoio de uma grande marca, custos financeiros e de tempo reduzidos para in\u00edcio das opera\u00e7\u00f5es, visibilidade maior, servi\u00e7o de SAC etc. Com certeza essa \u00e9 uma rela\u00e7\u00e3o muito proveitosa para ambos os neg\u00f3cios e apresenta um cen\u00e1rio promissor em termos de mercado.<\/p>\n\n\n\n

Voc\u00ea j\u00e1 est\u00e1 pensando em transformar seu e-commerce em marketplace e tem d\u00favidas? Clique Aqui<\/a> e converse com o nosso time de especialistas.<\/p>\n\n\n\n

Por: Orlando Ovigli<\/a> \u2013 S\u00f3cio e VP de Omnicommerce do Grupo FCamara<\/p>\n\n\n\n

Veja tamb\u00e9m: <\/p>\n\n\n\n

O Potencial Alavancador do Mobile Commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Se o seu e-commerce est\u00e1 indo bem, talvez voc\u00ea j\u00e1 esteja pensando no pr\u00f3ximo passo, provavelmente em uma expans\u00e3o. Para isso, existem diferentes caminhos: investir em propaganda e marketing para gerar ainda mais demanda, aumentar a efici\u00eancia log\u00edstica com um centro de distribui\u00e7\u00e3o maior, ou dar uma guinada no modelo de neg\u00f3cios e investir na…<\/p>\n","protected":false},"author":2,"featured_media":5106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412,349],"tags":[310,17,273,102],"post_series":[],"class_list":["post-5091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-e-marketplace","category-varejo","tag-descentralizacao-das-vendas","tag-e-commerce","tag-marketplace","tag-varejo","entry","has-media"],"yoast_head":"\nAs vantagens de integrar o e-commerce a uma plataforma de marketplace<\/title>\n<meta name=\"description\" content=\"Investir na integra\u00e7\u00e3o com uma plataforma de marketplace pode ser o pr\u00f3ximo passo para o 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