{"id":5141,"date":"2021-10-14T09:00:19","date_gmt":"2021-10-14T12:00:19","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5141"},"modified":"2022-12-05T12:39:05","modified_gmt":"2022-12-05T15:39:05","slug":"black-friday-e-a-importancia-da-experiencia-multicanal","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/black-friday-e-a-importancia-da-experiencia-multicanal\/","title":{"rendered":"Black Friday e a import\u00e2ncia da experi\u00eancia multicanal"},"content":{"rendered":"\r\n<p class=\"has-text-align-justify\">Com uma tradi\u00e7\u00e3o de 10 anos, a Black Friday j\u00e1 \u00e9 a segunda data em vendas do varejo brasileiro, ficando atr\u00e1s somente do Natal e desbancando datas como Dia das M\u00e3es ou dos Namorados. E como um fen\u00f4meno que j\u00e1 se repete h\u00e1 algum tempo em nosso pa\u00eds, \u00e9 claro que j\u00e1 adquiriu caracter\u00edsticas pr\u00f3prias, diferenciando-se um pouco da Black Friday \u201coriginal\u201d, a norte-americana.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">O grande ponto que diferencia esse dia nos dois pa\u00edses \u00e9 que, enquanto nos Estados Unidos ele \u00e9 usado para limpar o estoque das lojas f\u00edsicas &#8211; visando as novas aquisi\u00e7\u00f5es para o Natal &#8211; no Brasil, o maior volume de vendas, especialmente nos \u00faltimos anos, acontece online, nos e-commerces.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Para 2020, soma-se a isso o fato de que muitos consumidores inclu\u00edram a experi\u00eancia online em suas jornadas de compra, por causa do isolamento social exigido como medida de seguran\u00e7a durante a pandemia de covid-19. No entanto, o consumidor n\u00e3o trocou simplesmente um canal por outro.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">A inclus\u00e3o da experi\u00eancia online pode ocorrer em algum ponto da jornada de compra, e outra parte dela \u00e9 efetivada presencialmente. Isso acontece, por exemplo, com quem compra pelo aplicativo e opta por buscar o produto na loja f\u00edsica, ou com o consumidor que escolhe o produto no site da loja, mas efetiva a compra presencialmente.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">Por isso, uma estrat\u00e9gia omnichannel integra de forma consistente entre si todos os canais de comunica\u00e7\u00e3o e vendas de uma empresa com seus consumidores \u00e9 essencial. Nela, as informa\u00e7\u00f5es n\u00e3o se perdem e s\u00e3o atualizadas em tempo real, sendo facilmente acess\u00edveis a todos os envolvidos na jornada, proporcionando excel\u00eancia \u00e0 experi\u00eancia do consumidor, que, cada vez mais, exige qualidade e agilidade no atendimento.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">Numa \u00e9poca em que o varejo planeja ter um crescimento maci\u00e7o no volume de vendas, contar com um sistema que fa\u00e7a essa integra\u00e7\u00e3o omnichannel pode ser o diferencial para o seu neg\u00f3cio, pois, al\u00e9m de fidelizar os seus clientes habituais por meio de uma experi\u00eancia de compra otimizada, novos consumidores que s\u00e3o atra\u00eddos para a sua loja pelas promo\u00e7\u00f5es da Black Friday podem se tornar clientes fi\u00e9is diante de um bom atendimento multicanal.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">A Black Friday \u00e9 umas das datas que evidencia a necessidade de investir em tecnologia para proporcionar um atendimento de qualidade, capaz de atrair e fidelizar consumidores, e melhorar seus processos, promovendo ganhos de produtividade e significativa economia em m\u00e9dio e longo prazo.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\">Voc\u00ea j\u00e1 est\u00e1 preparado para oferecer uma boa experi\u00eancia multicanal? Vamos conversar sobre isso!<\/p>\r\n\r\n\r\n\r\n<p>Por:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/orlandoovigli\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orlando Ovigli<\/a>\u00a0\u2013 S\u00f3cio e VP de Omnicommerce do Grupo FCamara<\/p>\r\n\r\n\r\n\r\n<p>Veja tamb\u00e9m:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/blog.fcamara.com.br\/a-evolucao-do-varejo-e-o-omnicommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">A evolu\u00e7\u00e3o do varejo e o omnicommerce<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Com uma tradi\u00e7\u00e3o de 10 anos, a Black Friday j\u00e1 \u00e9 a segunda data em vendas do varejo brasileiro, ficando atr\u00e1s somente do Natal e desbancando datas como Dia das M\u00e3es ou dos Namorados. E como um fen\u00f4meno que j\u00e1 se repete h\u00e1 algum tempo em nosso pa\u00eds, \u00e9 claro que j\u00e1 adquiriu caracter\u00edsticas pr\u00f3prias,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[324,17,220],"post_series":[],"class_list":["post-5141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varejo","tag-black-friday","tag-e-commerce","tag-omnichannel","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday e a import\u00e2ncia da experi\u00eancia multicanal<\/title>\n<meta name=\"description\" content=\"A Black Friday j\u00e1 \u00e9 a segunda data em vendas do varejo brasileiro, ficando atr\u00e1s somente do Natal. 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