{"id":5447,"date":"2022-08-03T17:36:46","date_gmt":"2022-08-03T20:36:46","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5447"},"modified":"2022-12-05T12:04:24","modified_gmt":"2022-12-05T15:04:24","slug":"marketplace-por-que-e-vantajoso-para-o-varejo-na-black-friday-2022","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/marketplace-por-que-e-vantajoso-para-o-varejo-na-black-friday-2022\/","title":{"rendered":"Marketplace: por que \u00e9 vantajoso para o varejo na Black Friday 2022?"},"content":{"rendered":"\n<p><strong>O marketplace, atualmente, \u00e9 um facilitador para os varejistas.<\/strong> Isso porque \u00e9 uma das formas mais eficientes e r\u00e1pidas de vender online. Assim como \u00e9 ideal para ampliar o portf\u00f3lio, o volume de clientes e a receita da empresa.<\/p>\n\n\n\n<p>Diante do atual contexto econ\u00f4mico, o varejo est\u00e1 vivendo tempos desafiadores. Apesar disso, o momento certo de buscar efici\u00eancia operacional para reduzir custos e gerar crescimento em receita com baixo investimento \u00e9 agora.&nbsp;<\/p>\n\n\n\n<p>Nesse sentido, o marketplace \u00e9 um excelente caminho para os varejistas. Tanto para os que querem se manter competitivos quanto para quem deseja aproveitar as oportunidades da principal data do varejo: a Black Friday.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m de ajudar a incrementar as vendas nesse per\u00edodo, <strong>o marketplace pode melhorar a experi\u00eancia dos clientes. <\/strong>E, como resultado, aumentar as convers\u00f5es e a fideliza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Por isso, transformar um e-commerce em um marketplace resulta em diversas vantagens. Assista ao novo epis\u00f3dio da s\u00e9rie <strong><em>\u201cEsquenta Black Friday FCamara\u201d<\/em><\/strong> e entenda melhor sobre o assunto.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wpex-responsive-media\"><iframe loading=\"lazy\" title=\"A Vez dos Marketplaces | ESQUENTA BLACK FRIDAY FCAMARA\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/Inyb5FfcPfs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 benef\u00edcios que o marketplace proporciona para o varejo<\/strong><\/h2>\n\n\n\n<p>Desde que a pandemia surgiu, o marketplace se consolidou como o motor do e-commerce. Sendo assim, ganhou mais for\u00e7a na Black Friday e fortaleceu o varejo digital.<\/p>\n\n\n\n<p><strong>Na Black Friday de 2021, por exemplo, <a href=\"https:\/\/magis5.com.br\/dados-da-black-friday-2021-faturamento-e-volume-de-pedidos\/\" target=\"_blank\" rel=\"noreferrer noopener\">as vendas em marketplaces cresceram 30% em rela\u00e7\u00e3o a 2020.<\/a> <\/strong>De acordo com a Sociedade Brasileira de Varejo e Consumo, <a href=\"https:\/\/www.linx.com.br\/blog\/na-black-friday-venda-mais-pelos-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">99 das 300 maiores varejistas do Brasil t\u00eam marketplaces ou atuam em plataformas de terceiros.<\/a><\/p>\n\n\n\n<p>Portanto, os marketplaces podem impulsionar os neg\u00f3cios durante a Black Friday e trazer in\u00fameros benef\u00edcios para o varejo. A seguir, confira os principais!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Ampliar a visibilidade da marca e expandir o alcance digital<\/strong><\/h3>\n\n\n\n<p>Primeiramente, o marketplace possibilita aumentar a visibilidade da marca. Afinal, <strong>quanto mais visitas o site tiver, maior ser\u00e1 o p\u00fablico que o marketplace ir\u00e1 atingir.&nbsp;<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, essa visibilidade intensifica a confian\u00e7a dos clientes em comprar os produtos. Isso porque eles estar\u00e3o expostos em uma vitrine consolidada. Dessa forma, a empresa consegue expandir o alcance digital. Assim, torna-se poss\u00edvel diminuir os custos com marketing e divulga\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Aumentar o sortimento de ofertas<\/strong><\/h3>\n\n\n\n<p>Com v\u00e1rios parceiros cadastrados para vender no marketplace e maior sortimento de ofertas, mais compradores s\u00e3o atra\u00eddos para o site. Do mesmo modo, os consumidores passam a ter maior engajamento e frequ\u00eancia de compra.<\/p>\n\n\n\n<p>Logo, \u00e9 ativado o que chamamos de ciclo virtuoso do marketplace. Em outras palavras, <strong>quanto mais lojas est\u00e3o vendendo no marketplace, mais vendas s\u00e3o geradas<\/strong>. Como resultado, maior \u00e9 a possibilidade do cliente comprar mais.&nbsp;<\/p>\n\n\n\n<p>E, se voc\u00ea deixa seu consumidor mais satisfeito, a fideliza\u00e7\u00e3o \u00e9 maior. Ou seja, ele compra novamente. Portanto, o ecossistema fica cada vez mais rico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Oferecer uma solu\u00e7\u00e3o omnichannel<\/strong><\/h3>\n\n\n\n<p>Outra vantagem \u00e9 oferecer uma solu\u00e7\u00e3o <a href=\"https:\/\/omnik.com.br\/omnichannel-e-marketplace-otimize-a-experiencia-do-consumidor\/\" target=\"_blank\" rel=\"noreferrer noopener\">omnichannel <\/a>aos clientes. Essa solu\u00e7\u00e3o une <strong>diferentes canais de comunica\u00e7\u00e3o para oferecer a mesma experi\u00eancia de compra aos consumidores. <\/strong>Seja qual for o meio: online ou offline.&nbsp;<\/p>\n\n\n\n<p>Ou seja, o omnichannel unifica as lojas f\u00edsicas e virtuais. Por isso, ao adotar uma abordagem omnichannel, o varejista disponibiliza multicanais de comunica\u00e7\u00e3o e vendas aos clientes. Assim, os compradores podem decidir onde, quando e como comprar.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Ter uma gest\u00e3o centralizada no marketplace<\/strong><\/h3>\n\n\n\n<p>Atrav\u00e9s de um seller center que tenha gest\u00e3o centralizada, como o da <a href=\"https:\/\/omnik.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">OmniK<\/a>, \u00e9 poss\u00edvel ter uma vis\u00e3o estrat\u00e9gica de toda a opera\u00e7\u00e3o. Dessa forma, os processos s\u00e3o otimizados e organizados.<\/p>\n\n\n\n<p>Do mesmo modo, \u00e9 poss\u00edvel ter acesso a dados e mapear os perfis dos clientes para tra\u00e7ar estrat\u00e9gias mais assertivas. Assim, fica mais f\u00e1cil oferecer produtos e servi\u00e7os personalizados.<\/p>\n\n\n\n<p>Em suma, desenvolver um marketplace pode ser essencial para o varejista que almeja se manter relevante no mercado, expandir seu neg\u00f3cio e obter bons resultados na Black Friday.&nbsp;<\/p>\n\n\n\n<p>Inclusive, <strong>ainda d\u00e1 tempo de criar um marketplace para a ocasi\u00e3o<\/strong>. &nbsp;A <a href=\"https:\/\/omnik.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">OmniK<\/a>, empresa do Grupo FCamara, tem expertise em transformar e-commerces em marketplaces escal\u00e1veis em at\u00e9 30 dias. Para saber mais sobre a solu\u00e7\u00e3o, <a href=\"https:\/\/omnik.com.br\/fale-conosco\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>clique aqui.<\/strong><\/a><\/p>\n\n\n\n<p><strong><em>Leia tamb\u00e9m:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/black-friday-dicas-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday 2022: dicas para preparar o e-commerce para a data<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/alto-trafego-na-black-friday-2022-como-organizar-o-e-commerce%ef%bf%bc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alto tr\u00e1fego na Black Friday 2022: como organizar o e-commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketplace, atualmente, \u00e9 um facilitador para os varejistas. Isso porque \u00e9 uma das formas mais eficientes e r\u00e1pidas de vender online. Assim como \u00e9 ideal para ampliar o portf\u00f3lio, o volume de clientes e a receita da empresa. Diante do atual contexto econ\u00f4mico, o varejo est\u00e1 vivendo tempos desafiadores. Apesar disso, o momento certo&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344,90,412,349],"tags":[3,57,162],"post_series":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-cloud-ciberseguranca","category-ecommerce-e-marketplace","category-varejo","tag-fcamara","tag-tecnologia","tag-tecnologia-e-inovacao","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketplace: por que \u00e9 vantajoso para o varejo na Black Friday 2022? - Blog da FCamara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/marketplace-por-que-e-vantajoso-para-o-varejo-na-black-friday-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketplace: por que \u00e9 vantajoso para o varejo na Black Friday 2022? - Blog da FCamara\" \/>\n<meta property=\"og:description\" content=\"O marketplace, atualmente, \u00e9 um facilitador para os varejistas. 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