{"id":5469,"date":"2022-08-24T16:47:30","date_gmt":"2022-08-24T19:47:30","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5469"},"modified":"2022-12-05T11:39:40","modified_gmt":"2022-12-05T14:39:40","slug":"novos-habitos-de-consumo-impactam-na-black-friday","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/novos-habitos-de-consumo-impactam-na-black-friday\/","title":{"rendered":"Novos h\u00e1bitos de consumo e boa experi\u00eancia impactam na Black Friday"},"content":{"rendered":"\n<p>Os novos h\u00e1bitos de consumo e a experi\u00eancia de compra s\u00e3o fatores que impactam diretamente nas vendas na Black Friday. Quer entender mais sobre esse assunto? Continue lendo este novo conte\u00fado da s\u00e9rie <strong><em>\u201cEsquenta Black Friday FCamara\u201d.<\/em><\/strong><\/p>\n\n\n\n<p>Primeiramente, a pandemia gerou mudan\u00e7as de paradigmas e comportamento. Com o fechamento das lojas f\u00edsicas, o consumo online foi intensificado. Afinal, ficou mais seguro e c\u00f4modo comprar sem sair de casa. Como resultado, as vendas digitais e o e-commerce se consolidaram.<\/p>\n\n\n\n<p>Segundo dados da ConQuist Consultoria, <a href=\"https:\/\/www.cnnbrasil.com.br\/business\/consumo-na-pandemia-71-dos-brasileiros-preferem-compras-online\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>71% dos brasileiros passaram a preferir as compras online.<\/strong> <\/a>Ou seja, provavelmente as pessoas dever\u00e3o manter o ritmo de comprar em e-commerces. Portanto, comprar pela internet \u00e9 um dos novos h\u00e1bitos de consumo que deve continuar no&nbsp;p\u00f3s-pandemia.<\/p>\n\n\n\n<p><strong>Na \u00faltima edi\u00e7\u00e3o da Black Friday, <a href=\"https:\/\/blog.publicidade.uol.com.br\/insights\/pesquisa-pos-black-friday-uol-confirma-consolidacao-de-novos-habitos-de-consumo\/\" target=\"_blank\" rel=\"noreferrer noopener\">59% dos consumidores afirmaram ter comprado apenas por meios digitais.<\/a><\/strong> Inclusive, o pre\u00e7o foi o principal motivador da prefer\u00eancia de 77% dos clientes pelo digital. Em seguida, aparecem comodidade (54%) e variedade de produtos (53%).\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wpex-responsive-media\"><iframe loading=\"lazy\" title=\"Novos h\u00e1bitos de consumo e boa experi\u00eancia impactam na Black Friday | ESQUENTA BLACK FRIDAY FCAMARA\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/yAVOAbgjJKg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novos h\u00e1bitos de consumo pedem novas formas de atrair os clientes<\/strong><\/h2>\n\n\n\n<p>Atualmente, as empresas precisam estar atentas aos novos h\u00e1bitos de consumo para continuar vendendo na Black Friday. Logo, \u00e9 importante que as organiza\u00e7\u00f5es analisem os perfis dos consumidores.&nbsp;<\/p>\n\n\n\n<p>Afinal, <strong>para proporcionar uma experi\u00eancia positiva na Black Friday, as marcas precisam entender como os clientes se comportam.<\/strong> Como eles preferem comprar? Quais s\u00e3o os canais preferidos de compras? Quais s\u00e3o os produtos mais procurados e desejados?<\/p>\n\n\n\n<p>Nesse cen\u00e1rio, uma boa estrat\u00e9gia \u00e9 consultar as vendas feitas pela empresa nas \u00faltimas duas edi\u00e7\u00f5es da Black Friday. Ou seja, pesquisar quais foram os produtos mais vendidos. Assim, com essas informa\u00e7\u00f5es coletadas, fica mais f\u00e1cil identificar o que os clientes buscam e como agrad\u00e1-los.<\/p>\n\n\n\n<p>Al\u00e9m disso, tamb\u00e9m \u00e9 necess\u00e1rio observar como est\u00e1 a presen\u00e7a digital da marca. Dessa forma, \u00e9 poss\u00edvel mapear pontos de melhorias para atrair clientes. Assim como descobrir novos canais para expandir o alcance digital e fidelizar o consumidor.&nbsp;<\/p>\n\n\n\n<p>Portanto, rever estrat\u00e9gias e buscar formas diferentes de se aproximar do p\u00fablico-alvo s\u00e3o algumas a\u00e7\u00f5es necess\u00e1rias para usar os novos h\u00e1bitos de consumo a favor do neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>75% dos consumidores preferem gastar mais com empresas que geram uma boa experi\u00eancia<\/strong><\/h2>\n\n\n\n<p>Depois que a empresa identifica os novos h\u00e1bitos de consumo dos seus consumidores, ela consegue descobrir como melhorar a experi\u00eancia. Isso porque a marca pode transformar as informa\u00e7\u00f5es em a\u00e7\u00f5es para entregar experi\u00eancias mais alinhadas de acordo com as expectativas dos clientes.<\/p>\n\n\n\n<p>Hoje, inclusive, <a href=\"https:\/\/www.zendesk.com.br\/cx-trends-report\/trend-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% dos consumidores preferem gastar mais com empresas que geram uma boa experi\u00eancia. <\/a>Por outro lado, <strong>50% afirmam mudar para o concorrente ap\u00f3s uma experi\u00eancia negativa.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m de proporcionar uma experi\u00eancia satisfat\u00f3ria, uma dica \u00e9 investir em tecnologias que suportem um alto n\u00edvel de personaliza\u00e7\u00e3o da jornada de compra do consumidor. Seja na pr\u00e9, no durante e no p\u00f3s-Black Friday.<\/p>\n\n\n\n<p><strong>O <a href=\"https:\/\/www.fcamara.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo FCamara<\/a>, por exemplo, pode ajudar a construir squads com m\u00e9todos personalizados direcionados ao desafio do neg\u00f3cio <\/strong>para fazer testes com consumidores. Esses testes, inclusive, v\u00e3o sugerir melhorias na experi\u00eancia e usabilidade das plataformas de e-commerce ou marketplace.&nbsp;<\/p>\n\n\n\n<p>Dessa forma, \u00e9 poss\u00edvel mapear novos h\u00e1bitos de consumo, melhorar a experi\u00eancia de compra online e desafogar poss\u00edveis gargalos de intera\u00e7\u00e3o no processo de finaliza\u00e7\u00e3o de compras. Quer saber mais sobre essa solu\u00e7\u00e3o? <strong><a href=\"https:\/\/www.fcamara.com.br\/contato\" target=\"_blank\" rel=\"noreferrer noopener\">Clique aqui <\/a>e fale com um especialista da FCamara.<\/strong><\/p>\n\n\n\n<p><strong><em>Leia tamb\u00e9m:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/black-friday-dicas-ecommerce\/\">Black Friday 2022: dicas para preparar o e-commerce para a data<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/alto-trafego-na-black-friday-2022-como-organizar-o-e-commerce%ef%bf%bc\/\">Alto tr\u00e1fego na Black Friday 2022: como organizar o e-commerce<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/marketplace-por-que-e-vantajoso-para-o-varejo-na-black-friday-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace: por que \u00e9 vantajoso para o varejo na Black Friday 2022?&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/solucoes-omnichannel-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solu\u00e7\u00f5es omnichannel crescem na Black Friday e ajudam a vender mais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os novos h\u00e1bitos de consumo e a experi\u00eancia de compra s\u00e3o fatores que impactam diretamente nas vendas na Black Friday. Quer entender mais sobre esse assunto? Continue lendo este novo conte\u00fado da s\u00e9rie \u201cEsquenta Black Friday FCamara\u201d. Primeiramente, a pandemia gerou mudan\u00e7as de paradigmas e comportamento. Com o fechamento das lojas f\u00edsicas, o consumo online&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344,90,352],"tags":[],"post_series":[],"class_list":["post-5469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-cloud-ciberseguranca","category-outros","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novos h\u00e1bitos de consumo e boa experi\u00eancia impactam na Black Friday - Blog da FCamara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/novos-habitos-de-consumo-impactam-na-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novos h\u00e1bitos de consumo e boa experi\u00eancia impactam na Black Friday - Blog da FCamara\" \/>\n<meta property=\"og:description\" content=\"Os novos h\u00e1bitos de consumo e a experi\u00eancia de compra s\u00e3o fatores que impactam diretamente nas vendas na Black Friday. 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