{"id":5499,"date":"2022-09-22T11:03:55","date_gmt":"2022-09-22T14:03:55","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5499"},"modified":"2022-12-05T11:39:25","modified_gmt":"2022-12-05T14:39:25","slug":"copa-do-mundo-e-black-friday","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/copa-do-mundo-e-black-friday\/","title":{"rendered":"A Copa do Mundo vai impulsionar as vendas na Black Friday?"},"content":{"rendered":"\n<p>A Copa do Mundo da FIFA \u00e9 um dos eventos mais aguardados deste ano. E, ao que tudo indica, deve estimular o consumo e movimentar o varejo. Entretanto, o primeiro jogo da sele\u00e7\u00e3o brasileira acontece em 24 de novembro. Ou seja, um dia antes da Black Friday 2022.<\/p>\n\n\n\n<p>Nesse cen\u00e1rio, com dois grandes eventos pr\u00f3ximos, muitas d\u00favidas surgem. Ser\u00e1 que a Copa do Mundo vai impulsionar as vendas na Black Friday? As promo\u00e7\u00f5es devem ser antecipadas por conta da demanda de consumo da Copa? Neste conte\u00fado exclusivo da nossa s\u00e9rie <strong><em>\u201cEsquenta Black Friday FCamara\u201d, <\/em><\/strong>vamos analisar essas quest\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wpex-responsive-media\"><iframe loading=\"lazy\" title=\"Black Friday X Copa do Mundo | ESQUENTA BLACK FRIDAY FCAMARA\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/7IvaQyZWsf4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Primeiramente, a Copa n\u00e3o \u00e9 relevante apenas para o esporte. <strong>O Mundial de Futebol tamb\u00e9m \u00e9 importante para a economia e o varejo. <\/strong>Segundo um estudo do Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito e da Confedera\u00e7\u00e3o Nacional de Dirigentes Lojistas, <a href=\"https:\/\/mercadoeconsumo.com.br\/31\/08\/2022\/economia\/copa-do-mundo-deve-movimentar-r203-bilhoes-na-economia-brasileira-aponta-pesquisa\/\" target=\"_blank\" rel=\"noreferrer noopener\">ser\u00e3o injetados R$ 20,3 bilh\u00f5es.<\/a><\/p>\n\n\n\n<p>Al\u00e9m disso, a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo prev\u00ea um crescimento de 7,9% em compara\u00e7\u00e3o ao faturamento de 2014, ano em que o Brasil sediou a Copa. Portanto, a Copa tamb\u00e9m aquece o mercado de consumo. Assim como influencia o planejamento de compras dos consumidores. Inclusive, alguns dados provam que os torcedores est\u00e3o animados para o Mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Torcedores planejam comprar itens para a Copa do Mundo na Black Friday&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/nielsen-mostra-expectativas-do-mercado-e-tendencias-para-black-friday-e-copa-do-mundo\" target=\"_blank\" rel=\"noreferrer noopener\">De acordo com uma pesquisa da Nielsen e Toluna,<\/a> 50% dos brasileiros pretendem fazer compras na Black Friday para se prepararem para assistir aos jogos. Nesse sentido, os bens de consumo dur\u00e1veis, como eletrodom\u00e9sticos e celulares, aparecem como favoritos. Em seguida, se destacam vestu\u00e1rio (56%), notebooks (38%) e m\u00f3veis (26%).&nbsp;<\/p>\n\n\n\n<p>J\u00e1 o Google divulgou que um em cada quatro torcedores planejam comprar TV para a Copa. Dessa amostra, 66% das pessoas cogitam adquirir algum produto ou servi\u00e7o pensando no Mundial. Logo, o que notamos \u00e9 que os brasileiros pretendem consumir. Ent\u00e3o, podemos concluir que a Copa deve estimular as vendas na Black Friday.<\/p>\n\n\n\n<p>Mas ser\u00e1 que os varejistas devem antecipar parte das ofertas para o in\u00edcio de novembro, antes da Copa? Para o Head de E-commerce do <a href=\"https:\/\/fcamara.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo FCamara<\/a>, Eric Vieira, depende. \u201cA antecipa\u00e7\u00e3o \u00e9 uma estrat\u00e9gia poss\u00edvel. Todavia, precisa estar muito bem ancorada em um esfor\u00e7o de m\u00eddia e justificada por uma oferta matadora\u201d, disse o executivo.<\/p>\n\n\n\n<p>Ainda segundo o Google, 74% dos consumidores antecipariam as compras apenas se houvesse uma promo\u00e7\u00e3o t\u00e3o ou mais atrativa do que esperam ter na Black Friday. Contudo, por mais que exista essa inten\u00e7\u00e3o, \u00e9 poss\u00edvel que os clientes deixem a compra para perto da data de estreia da sele\u00e7\u00e3o ou at\u00e9 mesmo para a Black Friday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Em suma, a Copa e a Black Friday devem potencializar, juntas, o desejo de consumo dos brasileiros. Al\u00e9m disso, os eventos podem intensificar algumas categorias de compras. Por exemplo, eletrodom\u00e9sticos e vestu\u00e1rio.<\/p>\n\n\n\n<p>Seja como for, podemos concluir que as pessoas pretendem consumir. Portanto, o varejo precisa tra\u00e7ar estrat\u00e9gias para aproveitar as oportunidades geradas pela ocasi\u00e3o. Por fim, uma dica para obter bons resultados \u00e9 pensar em uma estrat\u00e9gia &#8220;quinta + sexta&#8221; para assegurar o uplift da data, bem como oferecer descontos realmente atrativos.<\/p>\n\n\n\n<p><strong><em>Leia tamb\u00e9m:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/black-friday-dicas-ecommerce\/\">Black Friday 2022: dicas para preparar o e-commerce para a data<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/alto-trafego-na-black-friday-2022-como-organizar-o-e-commerce%ef%bf%bc\/\">Alto tr\u00e1fego na Black Friday 2022: como organizar o e-commerce<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/marketplace-por-que-e-vantajoso-para-o-varejo-na-black-friday-2022\/\">Marketplace: por que \u00e9 vantajoso para o varejo na Black Friday 2022?&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/solucoes-omnichannel-black-friday\/\">Solu\u00e7\u00f5es omnichannel crescem na Black Friday e ajudam a vender mais<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/novos-habitos-de-consumo-impactam-na-black-friday\/\">Novos h\u00e1bitos de consumo e boa experi\u00eancia impactam na Black Friday<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.fcamara.com.br\/iniciador-de-pagamentos-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciador de pagamentos pode aumentar as vendas na Black Friday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Copa do Mundo da FIFA \u00e9 um dos eventos mais aguardados deste ano. E, ao que tudo indica, deve estimular o consumo e movimentar o varejo. Entretanto, o primeiro jogo da sele\u00e7\u00e3o brasileira acontece em 24 de novembro. Ou seja, um dia antes da Black Friday 2022. Nesse cen\u00e1rio, com dois grandes eventos pr\u00f3ximos,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344,90,352],"tags":[],"post_series":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-cloud-ciberseguranca","category-outros","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Copa do Mundo vai impulsionar as vendas na Black Friday? - Blog da FCamara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/copa-do-mundo-e-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Copa do Mundo vai impulsionar as vendas na Black Friday? - Blog da FCamara\" \/>\n<meta property=\"og:description\" content=\"A Copa do Mundo da FIFA \u00e9 um dos eventos mais aguardados deste ano. E, ao que tudo indica, deve estimular o consumo e movimentar o varejo. Entretanto, o primeiro jogo da sele\u00e7\u00e3o brasileira acontece em 24 de novembro. Ou seja, um dia antes da Black Friday 2022. 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