{"id":5504,"date":"2022-10-03T14:52:52","date_gmt":"2022-10-03T17:52:52","guid":{"rendered":"https:\/\/blog.fcamara.com.br\/?p=5504"},"modified":"2022-12-05T16:04:59","modified_gmt":"2022-12-05T19:04:59","slug":"cro-no-ecommerce","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/cro-no-ecommerce\/","title":{"rendered":"CRO: por que \u00e9 importante aplicar esta estrat\u00e9gia no e-commerce?"},"content":{"rendered":"\r\n<p>O CRO \u00e9 uma estrat\u00e9gia essencial para quem deseja alavancar as vendas no e-commerce. Voc\u00ea sabia disso? Se ainda n\u00e3o, continue lendo que vamos explicar melhor esse assunto.\u00a0\u00a0Em primeiro lugar, <strong>CRO \u00e9 a Otimiza\u00e7\u00e3o da Taxa de Convers\u00e3o.<\/strong> Em ingl\u00eas, \u00e9 conhecido como Conversion Rate Optimization.<\/p>\r\n\r\n\r\n\r\n<p><strong>A t\u00e9cnica ajuda a evitar experi\u00eancias negativas nas lojas virtuais.\u00a0<\/strong>Por exemplo, em datas de grande fluxo de compras no e-commerce, como a <a href=\"https:\/\/blog.fcamara.com.br\/black-friday-dicas-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a>, o CRO proporciona experi\u00eancias r\u00e1pidas e satisfat\u00f3rias aos consumidores. Ao mesmo tempo, gera lucratividade ao lojista.<\/p>\r\n\r\n\r\n\r\n<p>Al\u00e9m disso, o CRO \u00e9 respons\u00e1vel por <strong>mapear e aplicar melhorias na jornada de compra.<\/strong> Assim, a t\u00e9cnica possibilita aumentar a taxa de convers\u00e3o e garantir que o consumidor finalize a transa\u00e7\u00e3o no checkout.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Uma equipe, geralmente composta por Product Owner, UX Researcher, UX Designer, Analista de Dados, Dev Front End e Analista de Qualidade, fica encarregada de identificar pontos de otimiza\u00e7\u00e3o da plataforma. Da mesma forma, coletar dados e formular as melhores estrat\u00e9gias.<\/p>\r\n\r\n\r\n\r\n<p>Atualmente, a experi\u00eancia do usu\u00e1rio \u00e9 essencial para qualquer varejista. Ainda assim, muitas lojas virtuais perdem clientes por n\u00e3o possu\u00edrem estrat\u00e9gias efetivas de convers\u00e3o. Segundo o relat\u00f3rio CX Trends Latam 2022 da Zendesk, <strong>60% dos consumidores procuram a concorr\u00eancia ap\u00f3s uma experi\u00eancia ruim.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p>De acordo com o diretor de varejo do <a href=\"https:\/\/fcamara.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo FCamara<\/a>, Gustavo Pisani, durante a jornada de compra, \u00e9 poss\u00edvel que o cliente encontre atritos que desmotivam na etapa de aquisi\u00e7\u00e3o do produto. \u201cIsso afeta a fideliza\u00e7\u00e3o e, principalmente, a taxa de convers\u00e3o de vendas. Por isso \u00e9 t\u00e3o necess\u00e1rio ter um <em>squad,<\/em> voltado \u00e0 experi\u00eancia do cliente. Tanto para identificar esses atritos quanto para aplicar t\u00e9cnicas de CRO para solucion\u00e1-los\u201d, explica o executivo.<\/p>\r\n\r\n\r\n\r\n<p>Portanto, se voc\u00ea tem um e-commerce e n\u00e3o quer perder vendas, confira abaixo as principais vantagens de aplicar CRO no seu neg\u00f3cio.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>3 grandes vantagens de aplicar CRO nas lojas virtuais<\/strong><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>#1 Fortalecer o reconhecimento da marca<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Primeiramente, se o processo de compra for intuitivo, o consumidor poder\u00e1 obter o que precisa mais facilmente. Assim, ele criar\u00e1 confian\u00e7a na loja virtual. Como resultado, ele poder\u00e1 se tornar um cliente frequente.<\/p>\r\n\r\n\r\n\r\n<p>Al\u00e9m disso, \u00e9 poss\u00edvel que, ap\u00f3s a experi\u00eancia de compra, ele ajude a fortalecer a marca. Por exemplo, fazer avalia\u00e7\u00f5es positivas da loja nas redes sociais. Assim como divulg\u00e1-la de forma espont\u00e2nea para outros potenciais clientes.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>#2 Aumentar o<\/strong> <strong>n\u00famero de vendas\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>O CRO direciona esfor\u00e7os para aumentar a taxa de convers\u00e3o. Logo, uma plataforma otimizada, sem lentid\u00e3o no carregamento das p\u00e1ginas, favorece o usu\u00e1rio durante a jornada.<\/p>\r\n\r\n\r\n\r\n<p>Dessa forma, estimula o cliente a comprar o produto ou servi\u00e7o. Eventualmente, o n\u00famero de vendas aumenta, bem como a fideliza\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>#3 Ter Retorno sobre Investimento (ROI)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Por fim, aplicar o CRO no e-commerce ajuda o lojista a investir nas estrat\u00e9gias ideais, a partir da identifica\u00e7\u00e3o do comportamento do usu\u00e1rio. Assim, n\u00e3o se gasta tempo e or\u00e7amento em a\u00e7\u00f5es de baixo retorno.<\/p>\r\n\r\n\r\n\r\n<p>Agora que voc\u00ea entendeu a import\u00e2ncia do CRO, que tal cogitar aplicar a estrat\u00e9gia no seu neg\u00f3cio? O Grupo FCamara oferece a solu\u00e7\u00e3o de CRO com um time de especialistas em um dos pilares de nossa proposta Full Digital Commerce, o Growth. <a href=\"https:\/\/fcamara.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais aqui.<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>O CRO \u00e9 uma estrat\u00e9gia essencial para quem deseja alavancar as vendas no e-commerce. Voc\u00ea sabia disso? Se ainda n\u00e3o, continue lendo que vamos explicar melhor esse assunto.\u00a0\u00a0Em primeiro lugar, CRO \u00e9 a Otimiza\u00e7\u00e3o da Taxa de Convers\u00e3o. Em ingl\u00eas, \u00e9 conhecido como Conversion Rate Optimization. A t\u00e9cnica ajuda a evitar experi\u00eancias negativas nas lojas&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412,351,352],"tags":[],"post_series":[],"class_list":["post-5504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-e-marketplace","category-marketing-digital","category-outros","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO: por que \u00e9 importante aplicar esta estrat\u00e9gia no e-commerce? - Blog da FCamara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/cro-no-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO: por que \u00e9 importante aplicar esta estrat\u00e9gia no e-commerce? - Blog da FCamara\" \/>\n<meta property=\"og:description\" content=\"O CRO \u00e9 uma estrat\u00e9gia essencial para quem deseja alavancar as vendas no e-commerce. 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