{"id":6627,"date":"2023-07-25T16:52:03","date_gmt":"2023-07-25T19:52:03","guid":{"rendered":"https:\/\/fcamara.com\/blog\/?p=6627"},"modified":"2025-06-26T17:03:40","modified_gmt":"2025-06-26T20:03:40","slug":"fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/","title":{"rendered":"FCamara apresenta Full Digital Commerce no F\u00f3rum E-commerce 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O F\u00f3rum E-commerce Brasil 2023 come\u00e7ou nesta ter\u00e7a-feira (25), em S\u00e3o Paulo, depois de muita expectativa. Em sua 14\u00aa edi\u00e7\u00e3o, <strong>o maior evento de e-commerce da Am\u00e9rica Latina espera reunir mais de 20 mil pessoas nos tr\u00eas dias de programa\u00e7\u00e3o.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segundo a organiza\u00e7\u00e3o, o evento ter\u00e1 mais de 250 palcos simult\u00e2neos, mais de 300 palestrantes, bem como empresas expositoras, experi\u00eancias especiais e oportunidades de gera\u00e7\u00e3o de neg\u00f3cios. <\/span><span style=\"font-weight: 400;\">Mais uma vez, a <strong>FCamara esteve presente no F\u00f3rum E-commerce Brasil 2023 com um estande localizado no E02<\/strong>. Por l\u00e1, teve apresenta\u00e7\u00e3o do <em>Full Digital Commerce<\/em>, <em>happy hour<\/em>, sorteio de Alexa, al\u00e9m de brindes e muito mais.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/B7kiz_SC3AY?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A seguir, confira os <em>highlights<\/em> das palestras do primeiro dia.<\/span><\/p>\n<h2><b><i>Palestra \u201cCaminhos inovadores para o com\u00e9rcio unificado: integrando a jornada do cliente com IA e automa\u00e7\u00e3o\u201d,<\/i><\/b> <b><i>com Leonardo Naressi, co-CEO &amp; CIO da DP6, e \u00c2ngelo Vicente, cofundador da Esecom.<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No palco do F\u00f3rum E-commerce Brasil 2023, os palestrantes exploraram a evolu\u00e7\u00e3o do com\u00e9rcio unificado (<\/span><i><span style=\"font-weight: 400;\">unified commerce) <\/span><\/i><span style=\"font-weight: 400;\">e discutiram as \u00faltimas tend\u00eancias e pr\u00e1ticas recomendadas para ajudar as empresas a se manterem competitivas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primeiramente, a palestra come\u00e7ou com uma an\u00e1lise do atual cen\u00e1rio de e-commerce. \u201c<strong>O Brasil \u00e9 a quinta economia digital do mundo.<\/strong> Para se ter ideia, quase 182 milh\u00f5es de brasileiros acessam a internet e o <strong>pa\u00eds j\u00e1 soma 565 mil lojas online.<\/strong> Ao que tudo indica, <strong>o e-commerce vai quase dobrar a receita nos pr\u00f3ximos cinco anos<\/strong>\u201d, comentou o cofundador da Esecom, \u00c2ngelo Vicente.\u00a0<\/span><span style=\"font-weight: 400;\">De acordo com o executivo, <strong>o agroneg\u00f3cio ser\u00e1 o pr\u00f3ximo setor a ter um <\/strong><\/span><strong><i>boom <\/i><\/strong><span style=\"font-weight: 400;\"><strong>digital.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, quando o assunto \u00e9 <\/span><i><span style=\"font-weight: 400;\">omnichannel<\/span><\/i><span style=\"font-weight: 400;\">, o Brasil \u00e9 o pa\u00eds que mais investe na estrat\u00e9gia. Em seguida, aparece a China, a \u00cdndia e os Estados Unidos. <\/span><span style=\"font-weight: 400;\">J\u00e1 o co-CEO &amp; CIO da DP6, Leonardo Naressi, explicou o que \u00e9 <strong>o conceito de <\/strong><\/span><strong><i>unified commerce<\/i><\/strong><span style=\"font-weight: 400;\"><strong>, que integra os diversos canais de vendas e comunica\u00e7\u00e3o das empresas,<\/strong> proporcionando uma experi\u00eancia fluida e consistente para os clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um dos pontos altos da palestra foi a abordagem sobre como alinhar toda a empresa \u00e0 jornada do cliente. Os participantes puderam aprender sobre estrat\u00e9gias efetivas que permitem integrar cada aspecto do neg\u00f3cio, desde o <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">at\u00e9 o atendimento ao cliente, com a jornada de compra do cliente.\u00a0<\/span><span style=\"font-weight: 400;\">Afinal, a satisfa\u00e7\u00e3o do cliente n\u00e3o depende apenas do produto ou servi\u00e7o em si, mas da experi\u00eancia completa de intera\u00e7\u00e3o com a marca. Ao aplicar essas estrat\u00e9gias, as empresas podem maximizar a reten\u00e7\u00e3o e a lealdade do cliente, criando conex\u00f5es duradouras e fortalecendo sua posi\u00e7\u00e3o no mercado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro t\u00f3pico fundamental abordado na <\/span><i><span style=\"font-weight: 400;\">masterclass <\/span><\/i><span style=\"font-weight: 400;\">foi a aquisi\u00e7\u00e3o de clientes e a experi\u00eancia do ciclo do pedido. Os palestrantes revelaram as melhores pr\u00e1ticas para conquistar novos clientes e, ao mesmo tempo, gerenciar o ciclo do pedido de forma eficiente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao integrar a aquisi\u00e7\u00e3o de clientes com uma experi\u00eancia de ciclo de pedido excepcional, as empresas estavam aptas a fortalecer a fidelidade do cliente, transformando compradores ocasionais em verdadeiros defensores da marca.<\/span><\/p>\n<h2><b>Palestra \u201c<\/b><b><i>CRM &#8211; o marketing do futuro\u201d, com o cientista Silvio Meira da The Digital Strategy Company<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Na palestra &#8220;CRM &#8211; o marketing do futuro&#8221;, o cientista Silvio Meira explicou que o <\/span><i><span style=\"font-weight: 400;\">Customer Relationship Management<\/span><\/i><span style=\"font-weight: 400;\"> (CRM) <\/span><span style=\"font-weight: 400;\">se refere ao conjunto de estrat\u00e9gias, tecnologias e processos utilizados pelas empresas para gerenciar e aprimorar seus relacionamentos com os clientes. No contexto do marketing, o CRM tem como objetivo entender e atender \u00e0s necessidades individuais dos consumidores, a fim de construir rela\u00e7\u00f5es duradouras e personalizadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, Meira destacou que a jornada do marketing do futuro desenha cen\u00e1rios para desenvolver mercados de rede, com o intuito de aumentar a competitividade. \u201cO marketing do futuro redesenha a arquitetura, unifica as opera\u00e7\u00f5es e reestrutura a organiza\u00e7\u00e3o em si. E o CRM \u00e9 parte dessa equa\u00e7\u00e3o para que a gente desenvolva processos e entregue experi\u00eancias\u201d, disse.<\/span><\/p>\n<h2><b>Afinal, o que \u00e9 Full Digital Commerce?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Com quase duas d\u00e9cadas de experi\u00eancia em projetos de e-commerce no Brasil, Am\u00e9rica Latina e Europa, a FCamara desenvolveu o conceito <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce. <\/span><\/i><span style=\"font-weight: 400;\">No estande da FCamara, o p\u00fablico pode conversar com os especialistas e obter uma compreens\u00e3o mais aprofundada dessa solu\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce<\/span><\/i><span style=\"font-weight: 400;\"> oferece uma cole\u00e7\u00e3o de servi\u00e7os personalizados para atender todas as etapas do com\u00e9rcio digital, independentemente do momento em que a empresa se encontra. <\/span><span style=\"font-weight: 400;\">Atualmente, a jornada do <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce<\/span><\/i><span style=\"font-weight: 400;\"> \u00e9 dividida em tr\u00eas momentos digitais: Experimenta\u00e7\u00e3o, Consolida\u00e7\u00e3o e Inova\u00e7\u00e3o, com suporte em quatro pilares essenciais: Estrat\u00e9gia, Constru\u00e7\u00e3o, Gest\u00e3o e Sustenta\u00e7\u00e3o, e Acelera\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fcamara.com\/grupo-fcamara-traz-ao-mercado-sua-estrategia-full-digital-commerce\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6629 size-large\" src=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f-1024x282.png\" alt=\"imagem com o fundo laranja e o texto Full Digital Ecommerce Quero Conhecer\" width=\"980\" height=\"270\" srcset=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f-1024x282.png 1024w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f-300x83.png 300w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f-768x212.png 768w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f-1536x423.png 1536w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/full-digital-commerce-blog-f.png 2000w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a jornada \u00e9 c\u00edclica, ou seja, cada momento digital cont\u00e9m servi\u00e7os indicados para cada um dos pilares. O objetivo \u00e9 que a jornada tenha um direcionador macro, mas seja flex\u00edvel para se adaptar e criar uma jornada \u00fanica e personalizada para as dores do cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com foco no cliente, os especialistas da FCamara trabalham com solu\u00e7\u00f5es avan\u00e7adas para entregar resultados excepcionais &#8211; desde a consultoria de neg\u00f3cios at\u00e9 o <\/span><i><span style=\"font-weight: 400;\">growth<\/span><\/i><span style=\"font-weight: 400;\">, assegurando uma experi\u00eancia completa e bem-sucedida.\u00a0<\/span><\/p>\n<h3><b>Conhe\u00e7a os 4 pilares do <\/b><b><i>Full Digital Commerce:\u00a0<\/i><\/b><\/h3>\n<p><b>Estrat\u00e9gias:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">concep\u00e7\u00e3o, modelagem, implanta\u00e7\u00e3o, amadurecimento e escala de iniciativas digitais, garantindo a efici\u00eancia de cada etapa.\u00a0<\/span><\/p>\n<p><b>Constru\u00e7\u00e3o:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">viabiliza\u00e7\u00e3o da jornada digital com lojas digitais, <\/span><i><span style=\"font-weight: 400;\">marketplaces<\/span><\/i><span style=\"font-weight: 400;\">, solu\u00e7\u00f5es de pagamento, aplicativos, IA e muito mais.<\/span><\/p>\n<p><b>Gest\u00e3o e Sustenta\u00e7\u00e3o:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">monitoramento cont\u00ednuo para ambientes digitais, utilizando abordagens <\/span><i><span style=\"font-weight: 400;\">data-driven <\/span><\/i><span style=\"font-weight: 400;\">e contando com especialistas dedicados a estabilizar e escalar os neg\u00f3cios digitais.\u00a0<\/span><\/p>\n<p><b>Acelera\u00e7\u00e3o:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">a\u00e7\u00f5es de Growth que ampliam o tr\u00e1fego, qualificam leads, otimizam as taxas de convers\u00e3o e aprimoram a satisfa\u00e7\u00e3o do cliente.<\/span><\/p>\n<h2><b>Voc\u00ea sabe a diferen\u00e7a entre Full Commerce e Full Digital Commerce?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A diferen\u00e7a entre<\/span><i><span style=\"font-weight: 400;\"> Full Commerce<\/span><\/i><span style=\"font-weight: 400;\"> e <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce <\/span><\/i><span style=\"font-weight: 400;\">reside na abordagem de gest\u00e3o da opera\u00e7\u00e3o digital. Enquanto no <\/span><i><span style=\"font-weight: 400;\">Full Commerce<\/span><\/i><span style=\"font-weight: 400;\"> o parceiro assume a gest\u00e3o da opera\u00e7\u00e3o de uma loja <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">, o <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce <\/span><\/i><span style=\"font-weight: 400;\">vai al\u00e9m, sendo um parceiro orquestrador que endere\u00e7a dores de neg\u00f3cio e integra a gest\u00e3o do com\u00e9rcio digital de forma unificada.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o <\/span><i><span style=\"font-weight: 400;\">Full Digital Commerce<\/span><\/i><span style=\"font-weight: 400;\">, os clientes podem obter uma vis\u00e3o integrada e completa de sua jornada no com\u00e9rcio digital, evitando a fragmenta\u00e7\u00e3o que pode ocorrer quando diferentes servi\u00e7os utilizam sistemas ou parceiros distintos. Essa abordagem integrada e especializada permite uma experi\u00eancia mais consistente para os clientes, garantindo maior efici\u00eancia e resultados aprimorados em sua jornada digital.<\/span><\/p>\n<h3><b>Que tal acompanhar a cobertura do F\u00f3rum E-commerce 2023 em tempo real?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00f3s, da FCamara, estamos fazendo a cobertura do F\u00f3rum E-commerce 2023 nas nossas redes sociais para te contar as principais tend\u00eancias e assuntos abordados. Para acompanhar, \u00e9 s\u00f3 clicar no banner abaixo.<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17979432440165741\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6628 size-large\" src=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog-1024x160.png\" alt=\"\" width=\"980\" height=\"153\" srcset=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog-1024x160.png 1024w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog-300x47.png 300w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog-768x120.png 768w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog-1536x240.png 1536w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/acompanhe-a-cobertura-blog.png 2000w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O F\u00f3rum E-commerce Brasil 2023 come\u00e7ou nesta ter\u00e7a-feira (25), em S\u00e3o Paulo, depois de muita expectativa. Em sua 14\u00aa edi\u00e7\u00e3o, o maior evento de e-commerce da Am\u00e9rica Latina espera reunir mais de 20 mil pessoas nos tr\u00eas dias de programa\u00e7\u00e3o. Segundo a organiza\u00e7\u00e3o, o evento ter\u00e1 mais de 250 palcos simult\u00e2neos, mais de 300 palestrantes,&hellip;<\/p>\n","protected":false},"author":12,"featured_media":6634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412,351,349],"tags":[462,17,461,343,454,460,143,57],"post_series":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-e-marketplace","category-marketing-digital","category-varejo","tag-crm","tag-e-commerce","tag-fcamara-no-forum-e-commerce-brasil","tag-forum-e-commerce-brasil","tag-forum-e-commerce-brasil-2023","tag-full-digital-commerce","tag-inovacao","tag-tecnologia","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FCamara apresenta Full Digital Commerce no F\u00f3rum E-commerce 2023<\/title>\n<meta name=\"description\" content=\"Confira os insights das palestras do F\u00f3rum E-commerce Brasil 2023 e conhe\u00e7a sobre o Full Digital Commerce da FCamara.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FCamara apresenta Full Digital Commerce no F\u00f3rum E-commerce 2023\" \/>\n<meta property=\"og:description\" content=\"Confira os insights das palestras do F\u00f3rum E-commerce Brasil 2023 e conhe\u00e7a sobre o Full Digital Commerce da FCamara.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da FCamara\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T19:52:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T20:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-25-at-16.05.52.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La\u00eds Siqueira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"La\u00eds Siqueira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/\"},\"author\":{\"name\":\"La\u00eds Siqueira\",\"@id\":\"https:\/\/fcamara.com\/blog\/#\/schema\/person\/c56f5a6a75da4a97f9051c0456e351d5\"},\"headline\":\"FCamara apresenta Full Digital Commerce no F\u00f3rum E-commerce 2023\",\"datePublished\":\"2023-07-25T19:52:03+00:00\",\"dateModified\":\"2025-06-26T20:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/\"},\"wordCount\":1180,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fcamara.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fcamara.com\/blog\/fcamara-apresenta-full-digital-commerce-no-forum-e-commerce-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-25-at-16.05.52.jpeg\",\"keywords\":[\"CRM\",\"e-commerce\",\"FCamara no F\u00f3rum E-commerce Brasil\",\"f\u00f3rum e-commerce brasil\",\"F\u00f3rum E-Commerce Brasil 2023\",\"full digital commerce\",\"inova\u00e7\u00e3o\",\"tecnologia\"],\"articleSection\":[\"E-commerce &amp; 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