{"id":7107,"date":"2024-03-25T10:17:53","date_gmt":"2024-03-25T13:17:53","guid":{"rendered":"https:\/\/fcamara.com\/blog\/?p=7107"},"modified":"2024-03-25T10:24:53","modified_gmt":"2024-03-25T13:24:53","slug":"ia-para-e-commerce","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/","title":{"rendered":"IA para e-commerce: estrat\u00e9gias de vit\u00f3ria na revolu\u00e7\u00e3o digital"},"content":{"rendered":"<div style=\"background-color: #f2f2f2; padding: 20px; border-radius: 5px; font-family: Arial, sans-serif;\">\n<h2 style=\"color: #333333; text-align: left;\">Sobre o que estamos falando?<\/h2>\n<ul style=\"color: #555555; text-align: left;\">\n<li>A intelig\u00eancia artificial est\u00e1 pavimentando o caminho para um <i>e-commerce<\/i> mais eficiente e centrado no cliente;<\/li>\n<li>Os\u00a0<i>marketplaces <\/i>t\u00eam se beneficiado da aplica\u00e7\u00e3o da IA;<\/li>\n<li>A <a href=\"https:\/\/omnik.com.br\/\" target=\"_blank\" rel=\"noopener\">OmniK<\/a>, empresa da\u00a0<a href=\"https:\/\/fcamara.com\/\" target=\"_blank\" rel=\"noopener\">FCamara<\/a>, segue essa tend\u00eancia global, aplicando IA na gest\u00e3o de cat\u00e1logos de seus clientes.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><a style=\"background-color: #ff5b35; color: white; padding: 12px 16px; border: none; border-radius: 20px; cursor: pointer; font-size: 14px; text-decoration: none; display: inline-block;\" href=\"https:\/\/digital.fcamara.com\/newsletter\" target=\"_blank\" rel=\"noopener\">Receba conte\u00fados exclusivos!<\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">A converg\u00eancia de avan\u00e7os em intelig\u00eancia artificial (IA), <\/span><i><span style=\"font-weight: 400;\">big data<\/span><\/i><span style=\"font-weight: 400;\"> e an\u00e1lise preditiva est\u00e1 dando origem a uma nova era no <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\">. A capacidade de processar grandes volumes de dados em tempo real permite que os varejistas online ofere\u00e7am experi\u00eancias personalizadas e eficientes aos consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na jornada do consumidor, inclusive, a IA \u00e9 capaz de analisar o hist\u00f3rico de compras, as intera\u00e7\u00f5es nas redes sociais, prefer\u00eancias declaradas e at\u00e9 mesmo o contexto local do usu\u00e1rio. Essa abordagem hol\u00edstica permite, por exemplo, que os algoritmos adaptem suas recomenda\u00e7\u00f5es, criando uma experi\u00eancia de compra altamente personalizada e relevante para cada cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os <\/span><i><span style=\"font-weight: 400;\">marketplaces<\/span><\/i><span style=\"font-weight: 400;\">, plataformas que conectam compradores e vendedores, t\u00eam se beneficiado da aplica\u00e7\u00e3o da IA. Atualmente, algoritmos avan\u00e7ados analisam padr\u00f5es de compra, comportamento do usu\u00e1rio e hist\u00f3rico de transa\u00e7\u00f5es para oferecer recomenda\u00e7\u00f5es customizadas, ampliando as oportunidades de vendas cruzadas e <\/span><i><span style=\"font-weight: 400;\">upselling<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a IA otimiza a gest\u00e3o de invent\u00e1rio, prevendo demandas sazonais e ajustando automaticamente os n\u00edveis de estoque. Isso ajuda a reduzir custos e melhorar a efici\u00eancia operacional, garantindo que os produtos certos estejam dispon\u00edveis no momento certo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em outras palavras, no xadrez do com\u00e9rcio digital, a IA \u00e9 o lance sagaz que est\u00e1 levando os <\/span><i><span style=\"font-weight: 400;\">marketplaces <\/span><\/i><span style=\"font-weight: 400;\">a um n\u00edvel de jogo nunca antes visto. N\u00e3o \u00e9 apenas uma pe\u00e7a se movendo no tabuleiro, mas uma estrat\u00e9gia so\ufb01sticada que rede\ufb01ne a partida a cada intera\u00e7\u00e3o do usu\u00e1rio.\u00a0<\/span><\/p>\n<h2><b>Personaliza\u00e7\u00e3o da IA para e-commerce: o lance do cavalo\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O cavalo no xadrez \u00e9 conhecido por seus movimentos \u00fanicos, e a IA para e-commerce personaliza a experi\u00eancia de compra de forma igualmente inesperada e valiosa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primeiramente, ela analisa o hist\u00f3rico de navega\u00e7\u00e3o e compras. Em seguida, como um bom jogador que conhece o oponente, prev\u00ea seus pr\u00f3ximos passos, sugerindo produtos que o usu\u00e1rio nem sabia que desejava. Essa capacidade de antecipa\u00e7\u00e3o cria uma experi\u00eancia de usu\u00e1rio encantadora e aumenta as convers\u00f5es para os <\/span><a href=\"https:\/\/fcamara.com\/blog\/desmistificando-o-marketplace\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">marketplaces<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, essa personaliza\u00e7\u00e3o \u00e9 uma forma de inova\u00e7\u00e3o focada no <\/span><i><span style=\"font-weight: 400;\">core <\/span><\/i><span style=\"font-weight: 400;\">do neg\u00f3cio, um passo essencial em tempos onde o custo de inovar pode ser proibitivo. Dessa forma, a IA n\u00e3o apenas otimiza a experi\u00eancia do usu\u00e1rio, mas tamb\u00e9m contribui para a efici\u00eancia e competitividade dos <\/span><i><span style=\"font-weight: 400;\">marketplaces<\/span><\/i><span style=\"font-weight: 400;\">, posicionando-os como l\u00edderes na revolu\u00e7\u00e3o digital do com\u00e9rcio.<\/span><\/p>\n<h2><b>E\ufb01ci\u00eancia operacional: a t\u00e1tica da torre<\/b><\/h2>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">Assim como a torre domina as colunas e \ufb01leiras do tabuleiro de xadrez, a IA otimiza as opera\u00e7\u00f5es de um <\/span><i><span style=\"font-weight: 400;\">marketplace <\/span><\/i><span style=\"font-weight: 400;\">de ponta a ponta.\u00a0 A entrada em cena da IA \u00e9 marcada pelo refinamento preciso dos invent\u00e1rios, ajustando-os em tempo real para evitar excessos ou faltas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da mesma forma, a IA ajuda na precifica\u00e7\u00e3o din\u00e2mica, detec\u00e7\u00e3o de fraudes e otimiza\u00e7\u00e3o log\u00edstica. Isso assegura que cada produto esteja no lugar certo, na hora certa e pelo pre\u00e7o certo. Com essa efici\u00eancia operacional, a IA se torna uma aliada na busca pela redu\u00e7\u00e3o de custos, simplificando processos e direcionando o foco para o que realmente gera resultados efetivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grandes <\/span><i><span style=\"font-weight: 400;\">marketplaces<\/span><\/i><span style=\"font-weight: 400;\">, como Amazon e eBay, ascendem como verdadeiros <\/span><i><span style=\"font-weight: 400;\">Kasparovs <\/span><\/i><span style=\"font-weight: 400;\">do<\/span><i><span style=\"font-weight: 400;\"> e-commerce<\/span><\/i><span style=\"font-weight: 400;\">, aplicando IA para criar recomenda\u00e7\u00f5es hiperpersonalizadas e aprimorar a seguran\u00e7a e efici\u00eancia das transa\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses gigantes demonstram a import\u00e2ncia de retirar a marca do pedestal e focar na colabora\u00e7\u00e3o para otimizar opera\u00e7\u00f5es, compartilhar clientes e vender em conjunto. Como resultado, esse enfoque fortalece a conex\u00e3o e colabora\u00e7\u00e3o dentro do ecossistema digital, revelando a verdadeira ess\u00eancia da parceria estrat\u00e9gica no com\u00e9rcio eletr\u00f4nico global.<\/span><\/p>\n<p><a href=\"https:\/\/exame.com\/negocios\/pmes-na-amazon-marketplace-tem-50-mil-vendedores-parceiros-no-brasil\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">De acordo com dados da Amazon Brasil,<\/span><\/a><span style=\"font-weight: 400;\"> a plataforma conta com mais de 50 mil lojistas parceiros, sendo que 99% deles s\u00e3o Pequenas e M\u00e9dias Empresas. Essas empresas contribuem para o ecossistema, totalizando 9,6 milh\u00f5es de produtos listados em sua gama de ofertas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No Brasil, a <\/span><a href=\"https:\/\/omnik.com.br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OmniK<\/span><\/a><span style=\"font-weight: 400;\">, empresa da <\/span><a href=\"https:\/\/fcamara.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FCamara<\/span><\/a><span style=\"font-weight: 400;\">, segue essa tend\u00eancia global, aplicando IA na gest\u00e3o de cat\u00e1logos de seus clientes. Essa jogada estrat\u00e9gica n\u00e3o apenas economiza tempo, mas tamb\u00e9m garante que os produtos apresentados estejam alinhados com as tend\u00eancias e demandas do consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, a OmniK mant\u00e9m o jogo sempre din\u00e2mico e interessante, evidenciando como a IA otimiza opera\u00e7\u00f5es em escala global e se adapta \u00e1gil \u00e0s particularidades do mercado, proporcionando uma abordagem \u00fanica.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7198 size-large\" src=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-Para-ecommerce-meio-fcamara-1024x597.webp\" alt=\"imagem de uma mo\u00e7a olhando a tela de um computador\" width=\"980\" height=\"571\" srcset=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-Para-ecommerce-meio-fcamara-1024x597.webp 1024w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-Para-ecommerce-meio-fcamara-300x175.webp 300w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-Para-ecommerce-meio-fcamara-768x448.webp 768w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-Para-ecommerce-meio-fcamara-jpg.webp 1200w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<h2><b>Como posicionar minhas pe\u00e7as?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No cen\u00e1rio din\u00e2mico do com\u00e9rcio eletr\u00f4nico, uma pergunta comum entre os gestores \u00e9: &#8220;como posicionar minhas pe\u00e7as?&#8221;. Em primeiro lugar, o tabuleiro \u00e9 formado por dados, onde cada informa\u00e7\u00e3o coletada \u00e9 uma pe\u00e7a essencial para compreender o comportamento do consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A seguir, elencamos algumas dicas para colocar em pr\u00e1tica.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dados s\u00e3o o tabuleiro: <\/b><span style=\"font-weight: 400;\">entenda cada informa\u00e7\u00e3o que voc\u00ea coleta como parte do tabuleiro. Esses dados ajudam a formar a imagem completa do comportamento do consumidor.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ferramentas s\u00e3o os movimentos: <\/b><span style=\"font-weight: 400;\">ferramentas de IA, como Python, TensorFlow e scikit-learn, s\u00e3o seus movimentos estrat\u00e9gicos. Com elas, voc\u00ea pode treinar seus algoritmos para atuar de forma mais e\ufb01ciente e assertiva.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Previs\u00f5es s\u00e3o as t\u00e1ticas: <\/b><span style=\"font-weight: 400;\">use a IA para antecipar as tend\u00eancias e o comportamento do consumidor, estando sempre um passo \u00e0 frente no jogo. O desa\ufb01o do <\/span><i><span style=\"font-weight: 400;\">omnichannel <\/span><\/i><span style=\"font-weight: 400;\">e do <\/span><i><span style=\"font-weight: 400;\">Content Commerce <\/span><\/i><span style=\"font-weight: 400;\">refor\u00e7a a necessidade de uni\ufb01car informa\u00e7\u00f5es e canais para capturar e manter o interesse do consumidor, alinhando-se \u00e0 era dos micro momentos, onde o engajamento do cliente antes da compra \u00e9 crucial.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perguntas s\u00e3o os desa\ufb01os<\/b><span style=\"font-weight: 400;\">: utilize o ChatGPT para expandir seu repert\u00f3rio estrat\u00e9gico, fazendo perguntas espec\u00ed\ufb01cas e buscando solu\u00e7\u00f5es inovadoras. Pergunte: \u201ccomo a IA pode melhorar a experi\u00eancia do cliente no meu <\/span><i><span style=\"font-weight: 400;\">marketplace <\/span><\/i><span style=\"font-weight: 400;\">de moda?\u201d. Assim, a resposta pode envolver desde a otimiza\u00e7\u00e3o do atendimento para maximizar o <\/span><i><span style=\"font-weight: 400;\">Lifetime Value<\/span><\/i><span style=\"font-weight: 400;\"> (LTV) dos clientes at\u00e9 a implementa\u00e7\u00e3o de estrat\u00e9gias de varejo baseadas em an\u00e1lise de dados para \ufb01delizar e atrair novos consumidores.\u00a0<\/span><\/li>\n<\/ol>\n<h3><b>IA para e-commerce: um caminho mais eficiente e centrado no cliente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Em resumo, a intelig\u00eancia artificial est\u00e1 pavimentando o caminho para um <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> mais eficiente e centrado no cliente. Ao abra\u00e7ar as tecnologias emergentes e integr\u00e1-las estrategicamente em <\/span><i><span style=\"font-weight: 400;\">marketplaces <\/span><\/i><span style=\"font-weight: 400;\">e processos de transforma\u00e7\u00e3o digital, os varejistas est\u00e3o se posicionando para liderar a pr\u00f3xima fase da evolu\u00e7\u00e3o do com\u00e9rcio eletr\u00f4nico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em outras palavras, a jornada est\u00e1 apenas come\u00e7ando, e aqueles que adotam a IA de maneira inovadora est\u00e3o moldando o futuro do <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\">. Nesse cen\u00e1rio, a IA est\u00e1 movimentando o xadrez do com\u00e9rcio digital com a precis\u00e3o e intelig\u00eancia de um grande mestre. Empresas que est\u00e3o adotando essa tecnologia, como a OmniK, n\u00e3o est\u00e3o s\u00f3 jogando, mas de\ufb01nindo as estrat\u00e9gias de vit\u00f3ria. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E voc\u00ea, deseja saber como preparar seu neg\u00f3cio para posicionar suas pe\u00e7as com sabedoria e dar o xeque-mate no mercado com as inova\u00e7\u00f5es que a IA para e-commerce pode trazer? <\/span><a href=\"https:\/\/omnik.com.br\/fale-conosco\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clique aqui e saiba mais.<\/span><\/a><\/p>\n<p><b><i>Por Thiago Leite, CRO da OmniK, empresa da FCamara.\u00a0<\/i><\/b><\/p>\n<p><a href=\"https:\/\/digital.fcamara.com\/newsletter?utm_source=FC+Insights&amp;utm_medium=artigo+blog&amp;utm_campaign=newsletter\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7097 size-large\" src=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1-1024x160.png\" alt=\"\" width=\"980\" height=\"153\" srcset=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1-1024x160.png 1024w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1-300x47.png 300w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1-768x120.png 768w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1-1536x240.png 1536w, https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/02\/Banner-inscreva-newsletter-1024x300-1.png 2000w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sobre o que estamos falando? A intelig\u00eancia artificial est\u00e1 pavimentando o caminho para um e-commerce mais eficiente e centrado no cliente; Os\u00a0marketplaces t\u00eam se beneficiado da aplica\u00e7\u00e3o da IA; A OmniK, empresa da\u00a0FCamara, segue essa tend\u00eancia global, aplicando IA na gest\u00e3o de cat\u00e1logos de seus clientes. Receba conte\u00fados exclusivos! A converg\u00eancia de avan\u00e7os em intelig\u00eancia&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412,974],"tags":[972,273],"post_series":[],"class_list":["post-7107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-e-marketplace","category-inteligencia-artificial","tag-ia-para-e-commerce","tag-marketplace","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA para e-commerce: estrat\u00e9gias de vit\u00f3ria na revolu\u00e7\u00e3o digital<\/title>\n<meta name=\"description\" content=\"Entenda sobre a IA para e-commerce e como a converg\u00eancia de avan\u00e7os em IA e big data est\u00e1 dando origem a uma nova era no e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA para e-commerce: estrat\u00e9gias de vit\u00f3ria na revolu\u00e7\u00e3o digital\" \/>\n<meta property=\"og:description\" content=\"Entenda sobre a IA para e-commerce e como a converg\u00eancia de avan\u00e7os em IA e big data est\u00e1 dando origem a uma nova era no e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da FCamara\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T13:17:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T13:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-para-e-commerce-fcamara-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FCamara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"FCamara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/\"},\"author\":{\"name\":\"FCamara\",\"@id\":\"https:\/\/fcamara.com\/blog\/#\/schema\/person\/31fd30b4025f857a93de804f3d73851a\"},\"headline\":\"IA para e-commerce: estrat\u00e9gias de vit\u00f3ria na revolu\u00e7\u00e3o digital\",\"datePublished\":\"2024-03-25T13:17:53+00:00\",\"dateModified\":\"2024-03-25T13:24:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/\"},\"wordCount\":1292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fcamara.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fcamara.com\/blog\/ia-para-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fcamara.com\/blog\/wp-content\/uploads\/2024\/03\/IA-para-e-commerce-fcamara-jpg.webp\",\"keywords\":[\"IA para e-commerce\",\"Marketplace\"],\"articleSection\":[\"E-commerce &amp; 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