{"id":804,"date":"2016-12-02T18:03:03","date_gmt":"2016-12-02T21:03:03","guid":{"rendered":"http:\/\/blog.fcamara.com.br\/?p=804"},"modified":"2022-12-05T11:21:21","modified_gmt":"2022-12-05T14:21:21","slug":"design-thinking-lean-startup-e-scrum-entenda-os-beneficios-dessa-uniao","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/design-thinking-lean-startup-e-scrum-entenda-os-beneficios-dessa-uniao\/","title":{"rendered":"Design thinking, Lean Startup e SCRUM: entenda os benef\u00edcios dessa uni\u00e3o"},"content":{"rendered":"

Rapidez e assertividade s\u00e3o exig\u00eancias presentes no dia a dia de todas as empresas. \u00c9 justamente por isso que a busca por tecnologias eficientes e bem direcionadas tem se destacado como uma das grandes oportunidades dentro do neg\u00f3cio.<\/p>\n

Design thinking, lean e SCRUM s\u00e3o excelentes op\u00e7\u00f5es para quem deseja investir em metodologias \u00e1geis e de sucesso. Voc\u00ea j\u00e1 ouviu falar desses conceitos?<\/p>\n

Colaborando com as diversas rotinas organizacionais e garantindo uma uni\u00e3o extremamente positiva para a empresa, essa jun\u00e7\u00e3o de conceitos \u00e9 um dos grandes destaques estrat\u00e9gicos a serem colocados em pr\u00e1tica.<\/p>\n

Veja mais sobre Design thinking, lean e SCRUM, modelos de tecnologias \u00e1geis neste artigo!<\/p>\n

Design thinking, lean e SCRUM<\/h2>\n

Design thinking<\/h3>\n

Aplic\u00e1vel a quase todas as \u00e1reas, o Design thinking est\u00e1 ligado aos pensamentos que envolvem as etapas de um projeto, desde suas fases iniciais, de cria\u00e7\u00e3o e fomenta\u00e7\u00e3o de ideias, at\u00e9 a apura\u00e7\u00e3o final dos resultados.<\/p>\n

Busca, ainda, utilizar das ferramentas comuns do design para melhor resolu\u00e7\u00e3o de problemas ao confrontar diferentes opini\u00f5es que agregam valor ao produto e aos servi\u00e7os que s\u00e3o oferecidos ao cliente.<\/p>\n

O principal objetivo desta metodologia \u00e9 tornar as ideias tang\u00edveis ao trazer inova\u00e7\u00e3o para os processos e \u00e9 importante que ela seja incentivada de modo a integrar toda a equipe para que d\u00ea bons resultados!<\/p>\n

Aproveite para ver mais sobre este conceito em nosso post sobre como o design thinking pode ajudar a conquistar o consumidor<\/u><\/a>.<\/p>\n

Lean Startup<\/h3>\n

J\u00e1 o conceito de Lean Startup<\/u><\/a> se relaciona diretamente \u00e0 aplica\u00e7\u00e3o de princ\u00edpios que visam o aumento da rentabilidade da empresa e a diminui\u00e7\u00e3o de riscos.<\/p>\n

O objetivo principal desta metodologia \u00e9 garantir a gest\u00e3o de modo eficiente, de todas as tarefas e processos organizacionais, empregando-se suposi\u00e7\u00f5es sobre o mercado antes de fazer investimentos altos, por exemplo.<\/p>\n

\u00c9 o \u201cpensamento enxuto\u201d que prioriza a redu\u00e7\u00e3o dos desperd\u00edcios comuns aos processos de cria\u00e7\u00e3o de produtos, propaganda e apresenta\u00e7\u00e3o ao consumidor final, levando sempre em conta o feedback do p\u00fablico-alvo.<\/p>\n

SCRUM<\/h3>\n

O SCRUM<\/u><\/a> \u00e9 o \u00faltimo conceito abordado entre as metodologias \u00e1geis e trabalha no gerenciamento das atividades que est\u00e3o sendo desenvolvidas em equipe. Sua aplica\u00e7\u00e3o mais comum \u00e9 na cria\u00e7\u00e3o e desenvolvimento de softwares, pois traz in\u00fameros benef\u00edcios, mas pode ser aplicado em outros grupos de trabalho tamb\u00e9m.<\/p>\n

Tomando por base a agilidade e a interatividade, o SCRUM tem uma estrutura descentralizada e feita em ciclos. Ela conta com ferramentas e diretrizes capazes de resolver os problemas que venham a assolar o projeto.<\/p>\n

\u00c9 uma metodologia indicada, principalmente, para as \u00e1reas cuja previs\u00e3o do futuro seja mais dif\u00edcil.<\/p>\n

Design thinking, lean e SCRUM: benef\u00edcios dessa uni\u00e3o<\/h2>\n

As tr\u00eas metodologias \u00e1geis que foram citadas neste artigo possuem um elo em comum. O compartilhamento de informa\u00e7\u00f5es promove uma aprendizagem muito mais r\u00e1pida entre os membros da equipe e diminui as falhas dos processos.<\/p>\n

Al\u00e9m disso, por apresentarem uma mentalidade semelhante, possibilitam uma adapta\u00e7\u00e3o cont\u00ednua e baseada nos feedbacks dos clientes. Funcionando de modo mais adequado em equipes funcionais e multitarefas, a jun\u00e7\u00e3o do Design thinking, lean e SCRUM \u00e9 uma oportunidade para os neg\u00f3cios que querem inovar!<\/p>\n

\u00c9 importante ressaltar que os obst\u00e1culos para tal rela\u00e7\u00e3o s\u00e3o muitos. Entre eles, a implanta\u00e7\u00e3o das metodologias \u00e1geis em equipes de trabalho que est\u00e3o h\u00e1 muito tempo juntos. Ainda assim, vale investir nestas utiliza\u00e7\u00f5es!<\/p>\n

Contudo, ter bons parceiros, capazes de reunir as melhores estrat\u00e9gias de marketing por meio dessas metodologias \u00e9 o passo inicial para ter sucesso.<\/p>\n

Gostou do conte\u00fado? Curta a nossa p\u00e1gina no Facebook<\/u><\/a> e n\u00e3o perca nenhuma publica\u00e7\u00e3o!<\/p>\n","protected":false},"excerpt":{"rendered":"

Rapidez e assertividade s\u00e3o exig\u00eancias presentes no dia a dia de todas as empresas. \u00c9 justamente por isso que a busca por tecnologias eficientes e bem direcionadas tem se destacado como uma das grandes oportunidades dentro do neg\u00f3cio. Design thinking, lean e SCRUM s\u00e3o excelentes op\u00e7\u00f5es para quem deseja investir em metodologias \u00e1geis e de…<\/p>\n","protected":false},"author":2,"featured_media":806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[],"post_series":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varejo","entry","has-media"],"yoast_head":"\nBlog da FCamara - Benef\u00edcios do Design thinking, Lean Startup e SCRUM<\/title>\n<meta name=\"description\" content=\"A integra\u00e7\u00e3o entre tecnologias eficientes \u00e9 uma grande sacada para os neg\u00f3cios.Entenda os benef\u00edcios da uni\u00e3o entre Design thinking, Lean Startup e SCRUM!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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