{"id":9539,"date":"2026-06-12T18:13:44","date_gmt":"2026-06-12T21:13:44","guid":{"rendered":"https:\/\/fcamara.com\/blog\/?p=9539"},"modified":"2026-06-12T18:13:44","modified_gmt":"2026-06-12T21:13:44","slug":"healthtech","status":"publish","type":"post","link":"https:\/\/fcamara.com\/blog\/healthtech\/","title":{"rendered":"O que \u00e9 uma healthtech e como a inova\u00e7\u00e3o est\u00e1 mudando a sa\u00fade no Brasil"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Depois do <\/span><i><span style=\"font-weight: 400;\">boom <\/span><\/i><span style=\"font-weight: 400;\">das fintechs, chegou a hora de as <\/span><b>healthtechs <\/b><span style=\"font-weight: 400;\">ganharem espa\u00e7o no Brasil e levarem inova\u00e7\u00e3o ao segmento da sa\u00fade. O estado de emerg\u00eancia provocado pela pandemia de COVID-19 acelerou o processo de transforma\u00e7\u00e3o digital no setor, que agora coloca as startups de healthcare em evid\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segundo o <\/span><a href=\"https:\/\/www.difundir.com.br\/mobile\/c_mostra_release_mobile.php?emp=6253&amp;num_release=307589&amp;ori=E\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mapeamento HealthTechs 2025<\/span><\/a><span style=\"font-weight: 400;\"> do SUPERA Parque, o ecossistema brasileiro conta com <\/span><b>1.216 healthtechs ativas<\/b><span style=\"font-weight: 400;\">, com forte concentra\u00e7\u00e3o em S\u00e3o Paulo (636), Rio Grande do Sul (185) e Minas Gerais (102). Desse total, 77% atuam em solu\u00e7\u00f5es voltadas \u00e0 gest\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enquanto esse mercado se aquece em territ\u00f3rio brasileiro, destacam-se healthtechs como <\/span><b>Alice <\/b><span style=\"font-weight: 400;\">(gestora de sa\u00fade), <\/span><b>Doctoralia e Dr. Consulta<\/b><span style=\"font-weight: 400;\"> (consultas m\u00e9dicas), que entregam solu\u00e7\u00f5es direto ao paciente. Mas o segmento n\u00e3o se limita a isso. A<\/span><b> Vizio Med<\/b><span style=\"font-weight: 400;\">, por exemplo, <\/span><a href=\"https:\/\/viziomed.com.br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">utiliza intelig\u00eancia artificial para aumentar a efici\u00eancia de diagn\u00f3sticos de c\u00e2ncer<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dos rem\u00e9dios entregues na porta de casa \u00e0s teleconsultas, a \u00e1rea da sa\u00fade est\u00e1 inovando e as healthtechs est\u00e3o prontas para assumir a frente dos desafios e necessidades da inova\u00e7\u00e3o no setor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao longo deste artigo, voc\u00ea vai conferir uma breve explica\u00e7\u00e3o sobre o que s\u00e3o healthtechs, como elas est\u00e3o mudando o cen\u00e1rio da sa\u00fade no Brasil e no mundo e como o Venture Building pode ajudar a potencializar esses novos neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acompanhe a leitura.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 uma healthtech?<\/span><\/h2>\n<p><b>O nome healthtech varia das palavras sa\u00fade (health) e tecnologia (tech). <\/b><span style=\"font-weight: 400;\">Essas startups s\u00e3o<\/span><b> empresas focadas em solu\u00e7\u00f5es tecnol\u00f3gicas para o segmento da sa\u00fade<\/b><span style=\"font-weight: 400;\">, que visam facilitar a vida do paciente com solu\u00e7\u00f5es inovadoras, trazendo novas tecnologias para o setor m\u00e9dico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim como acontece com as fintechs, que se apresentam atrav\u00e9s de bancos digitais ou solu\u00e7\u00f5es nichadas, as<\/span><b> healthtechs tamb\u00e9m podem operar em diferentes \u00e1reas de atua\u00e7\u00e3o.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/materiais.distrito.me\/report\/healthtech-report-recap-2024\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Distrito HealthTech Report Recap 2024<\/span><\/a><span style=\"font-weight: 400;\">, produzido pela Distrito com apoio da ABSS e epharma, mostra nove categorias principais, que v\u00e3o desde telemedicina, diagn\u00f3stico e tratamento at\u00e9 Wearables &amp; IoT, tecnologia para monitoramento de pacientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Categorias de healthtechs por \u00e1rea de atua\u00e7\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acesso \u00e0 informa\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gest\u00e3o e PEP (Prontu\u00e1rio Eletr\u00f4nico do Paciente);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketplace;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medical Devices;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telemedicina;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wearables &amp; IoT (dispositivos vest\u00edveis e Internet das Coisas);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relacionamento com pacientes;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intelig\u00eancia artificial &amp; Big Data;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farmac\u00eautica e Diagn\u00f3stico.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e1 tamb\u00e9m startups que atuam em um modelo mais pr\u00f3ximo \u00e0s principais \u00e1reas que conhecemos das institui\u00e7\u00f5es de sa\u00fade, como a Alice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intitulada como uma \u201cgestora de sa\u00fade\u201d, \u00e9 uma empresa que disponibiliza planos semelhantes aos tradicionais, com atendimento em cl\u00ednicas e hospitais, ao mesmo tempo em que incorpora o uso da tecnologia para apoiar a manuten\u00e7\u00e3o da qualidade de vida do paciente, mesmo quando ele n\u00e3o est\u00e1 doente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em 2022, a startup paulista <\/span><a href=\"https:\/\/tecnoblog.net\/noticias\/startup-alice-recebe-investimento-de-us-127-mi-liderado-pelo-softbank\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">captou US$ 125 milh\u00f5es em rodada S\u00e9rie C<\/span><\/a><span style=\"font-weight: 400;\">, liderada pelo SoftBank Latin America Fund (com participa\u00e7\u00e3o de Kaszek, ThornTree e outros), elevando seu funding total para cerca de US$ 174,8 milh\u00f5es at\u00e9 aquele momento.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O boom das healthtechs e a inova\u00e7\u00e3o no segmento de sa\u00fade<\/span><\/h2>\n<p><b>Assim como em qualquer outro segmento, a sa\u00fade encara a necessidade de inovar.<\/b><span style=\"font-weight: 400;\"> \u00c9 preciso reduzir custos m\u00e9dicos e entregar uma melhor experi\u00eancia para o paciente, usar dados para aumentar a efici\u00eancia de tratamentos, al\u00e9m de diversos outros desafios que pairam sobre as empresas do setor h\u00e1 anos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tudo isso pode ser resolvido (ou otimizado) atrav\u00e9s da <\/span><b>tecnologia<\/b><span style=\"font-weight: 400;\">. \u00c9 a\u00ed que entram as healthtechs. Nos Estados Unidos, a Amazon evoluiu sua aquisi\u00e7\u00e3o da startup <\/span><b>PillPack <\/b><span style=\"font-weight: 400;\">(em 2018 por US$ 753 milh\u00f5es) para a<\/span> <a href=\"https:\/\/pharmacy.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><b>Amazon Pharmacy<\/b><\/a><span style=\"font-weight: 400;\">, que em 2025 processou milh\u00f5es de entregas personalizadas de rem\u00e9dios a domic\u00edlio, eliminando a necessidade de \u00e0 farm\u00e1cia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da mesma forma que j\u00e1 acontece na compra de outros itens do dia a dia, a expectativa \u00e9 de uma mudan\u00e7a total na forma como consumimos rem\u00e9dios. Afinal, se os <\/span><a href=\"https:\/\/fcamara.com\/blog\/e-commerce-lento-mesmo-investindo-mais\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-commerces<\/span><\/a><span style=\"font-weight: 400;\"> j\u00e1 respondem por uma parcela significativa dos h\u00e1bitos de compra, ent\u00e3o o que separa as pessoas de tamb\u00e9m adquirir medicamentos online?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Memed<\/b><span style=\"font-weight: 400;\">, plataforma gratuita de prescri\u00e7\u00f5es digitais, facilita a vida de m\u00e9dicos, farmac\u00eauticos e pacientes por meio da automatiza\u00e7\u00e3o de receitas e uso de intelig\u00eancia artificial. A solu\u00e7\u00e3o elimina diversas etapas no processo de dispensa\u00e7\u00e3o de medicamentos e torna a receita f\u00edsica obsoleta, substituindo-a por um QR code que o paciente apresenta no momento da compra na farm\u00e1cia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, o usu\u00e1rio encontra alertas no caso de intera\u00e7\u00f5es medicamentosas e tem acesso r\u00e1pido a bulas e tratamentos registrados na base de dados do site e aplicativo. A startup emitiu <\/span><a href=\"https:\/\/www.bloomberglinea.com.br\/startups\/a-memed-queimou-caixa-por-14-anos-agora-tem-lucro-e-mira-r-100-milhoes-em-receita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mais de 104 milh\u00f5es de receitas em 2024<\/span><\/a><span style=\"font-weight: 400;\">, consolidando mais de 80% do market share de prescri\u00e7\u00f5es digitais no Brasil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 o <\/span><b>Dr. Consulta<\/b><span style=\"font-weight: 400;\">, uma das healthtechs brasileiras pioneiras, nasceu com o prop\u00f3sito de atender as dores do p\u00fablico que n\u00e3o tinha como arcar com os custos de um plano de sa\u00fade tradicional. A empresa j\u00e1 conta com <\/span><a href=\"https:\/\/www.startse.com\/artigos\/dr-consulta-capta-rdollar-170-mi-em-serie-d-veja-a-nova-estrategia-da-healthtech\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mais de 5,5 milh\u00f5es de pacientes atendidos <\/span><\/a><span style=\"font-weight: 400;\">e receita superior a R$ 1 bilh\u00e3o em 2024, expandindo para mais de 100 unidades f\u00edsicas e digitais. Esses s\u00e3o apenas alguns dos exemplos de healthtechs que participam do boom desse mercado, que j\u00e1 soma mais de 1.300 players espalhados pelo Brasil, conforme o <\/span><span style=\"font-weight: 400;\">Mapeamento HealthTech 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como<\/span><a href=\"https:\/\/www.poder360.com.br\/poder-saude\/brasil-tem-5216-milhoes-de-beneficiarios-de-planos-de-saude-diz-ans\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> mais de 52 milh\u00f5es de benefici\u00e1rios (dados ANS\/Fiocruz)<\/span><\/a><span style=\"font-weight: 400;\">, o pa\u00eds encontra nas empresas tech a chance de preencher lacunas de acesso e alcan\u00e7ar novos patamares de inova\u00e7\u00e3o no setor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pelo mundo, o <\/span><b>segmento que une sa\u00fade e tecnologia foi avaliado em mais de US$ 8,5 trilh\u00f5es em 2025<\/b><span style=\"font-weight: 400;\">, com proje\u00e7\u00f5es de crescimento acelerado, segundo o <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/healthcare\/our-insights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey Global Health Report 2025.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Como o Venture Building pode ajudar healthtechs a se desenvolverem?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As venture builders t\u00eam como objetivo auxiliar no desenvolvimento e acelera\u00e7\u00e3o de startups e com as healthtechs n\u00e3o \u00e9 diferente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diante dos desafios de um mercado como o da sa\u00fade, aplicar conceitos de Venture Building, como valida\u00e7\u00e3o r\u00e1pida de mercado, constru\u00e7\u00e3o de<\/span><a href=\"https:\/\/fcamara.com\/blog\/o-que-e-mvp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> MVPs<\/span><\/a><span style=\"font-weight: 400;\"> enxutos, busca por product-market fit orientado a dados e estrutura\u00e7\u00e3o operacional desde o in\u00edcio, torna-se cada vez mais necess\u00e1rio para um crescimento saud\u00e1vel e estruturado.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Viveo e Far.me: como estamos modelando novos neg\u00f3cios atrav\u00e9s do Corporate Venture Building<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Um dos maiores conglomerados de sa\u00fade no pa\u00eds, a <\/span><b>Viveo <\/b><span style=\"font-weight: 400;\">buscou a ajuda da<\/span><b> Play Studio (empresa do ecossistema da FCamara) <\/b><span style=\"font-weight: 400;\">ap\u00f3s investir na <\/span><b>healthtech Far.me<\/b><span style=\"font-weight: 400;\"> e ampliar sua gama de solu\u00e7\u00f5es. Sem contar com uma opera\u00e7\u00e3o pr\u00f3pria no ramo de farm\u00e1cias, a corpora\u00e7\u00e3o viu a oportunidade de inovar e se aproximar do cliente final, fortalecendo sua estrat\u00e9gia D2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><b> Far.me<\/b><span style=\"font-weight: 400;\"> tem um modelo de neg\u00f3cio focado em facilitar tratamentos medicamentosos, principalmente junto a pacientes cr\u00f4nicos. O assinante dos servi\u00e7os Far.me recebe em casa seus medicamentos j\u00e1 sortidos de acordo com a recomenda\u00e7\u00e3o m\u00e9dica. A solu\u00e7\u00e3o chamou a aten\u00e7\u00e3o da Viveo, que apostou em seu potencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Viveo buscou a Play Studio para, em conjunto com a Far.me, idealizar os pr\u00f3ximos grandes passos do neg\u00f3cio e validar novos caminhos e solu\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A parceria gerou ricos aprendizados, passando por discuss\u00f5es de estrat\u00e9gia; testes de canais de venda; revis\u00f5es de portf\u00f3lio de produtos; entre outros temas. O suporte da Viveo e a solu\u00e7\u00e3o da Far.me, aliados \u00e0 nossa expertise de neg\u00f3cios e a metodologia, tornam essa cocria\u00e7\u00e3o poss\u00edvel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em suma, o setor de sa\u00fade exige inova\u00e7\u00e3o com agilidade, efici\u00eancia e foco nas pessoas. Nesse cen\u00e1rio, a <\/span><b>multinacional brasileira FCamara<\/b><span style=\"font-weight: 400;\"> apoia algumas das maiores empresas do segmento com s<\/span><b>olu\u00e7\u00f5es que conectam estrat\u00e9gia, tecnologia, intelig\u00eancia artificial e conhecimento de neg\u00f3cio<\/b><span style=\"font-weight: 400;\"> para otimizar custos, melhorar experi\u00eancias e acelerar resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com frentes especializadas como <\/span><b>Health Experience, Open Health e Health Lab<\/b><span style=\"font-weight: 400;\">, ajudamos organiza\u00e7\u00f5es a estruturar, testar e escalar iniciativas com mais consist\u00eancia e menos risco. Quer saber como inovar no seu neg\u00f3cio? <\/span><a href=\"https:\/\/fcamara.com\/saude\/\" target=\"_blank\" rel=\"noopener\"><b>Fale com nossos especialistas aqui.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois do boom das fintechs, chegou a hora de as healthtechs ganharem espa\u00e7o no Brasil e levarem inova\u00e7\u00e3o ao segmento da sa\u00fade. O estado de emerg\u00eancia provocado pela pandemia de COVID-19 acelerou o processo de transforma\u00e7\u00e3o digital no setor, que agora coloca as startups de healthcare em evid\u00eancia. Segundo o Mapeamento HealthTechs 2025 do SUPERA&hellip;<\/p>\n","protected":false},"author":25,"featured_media":9540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"post_series":[],"class_list":["post-9539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 uma healthtech e como ela transforma a sa\u00fade<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre o conceito de healthtech, como elas est\u00e3o revolucionando a sa\u00fade e como o Venture Building acelera esses neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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