Marketplace In ou Marketplace Out: qual a melhor estratégia?

19/07/2023

A transformação digital dos negócios e os novos hábitos de consumo seguem em alta e isso pode ser percebido pelos resultados do varejo online. As datas comemorativas e comerciais do segundo semestre do ano são extremamente importantes para o comércio digital, especialmente a Black Friday.

No ano passado, o comércio digital faturou um total de R$ 6,1 bilhões, o que representou uma queda de 23% em relação ao ano anterior. E, justamente por isso, as empresas já estão começando a se preparar para a data com antecedência, optando por estratégias que possam alavancar as vendas.

Matheus Pedralli, CEO da Omnik, empresa do Grupo FCamara, especializada em transformar e-commerces em marketplaces escaláveis, pontua que nesse cenário, o Marketplace In e o Marketplace Out podem ajudar a aumentar a receita de sellers e de quem gerencia as plataformas em datas comemorativas que possuem alta demanda.

Leia mais: Marketplace In ou Marketplace Out: qual a melhor estratégia? – Economia SP

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