Marketplaces são palco principal das compras online no País

13/10/2023

O comércio eletrônico brasileiro tem testemunhado uma mudança notável no comportamento do consumidor, com uma crescente preferência por marketplaces. Essas plataformas online que agregam itens de diversos vendedores têm conquistado um espaço cada vez maior no cenário de compras do Brasil: 85% dos clientes consideram os marketplaces como a principal via para suas compras na internet.

Os dados são do estudo intitulado “Marketplaces: Padrões e Tendências de Comportamento do Consumidor Brasileiro”, conduzido em parceria entre a Sociedade Brasileira de Varejo e Consumo (SBVC) e a plataforma de pesquisa de mercado Toluna.

Por que os marketplaces são preferência?

A facilidade de encontrar uma ampla variedade de produtos, juntamente com a conveniência de comparar preços e opções, tem chamado atenção. Matheus Pedralli, CEO da Omnik, empresa da FCamara especializada em transformar e-commerces em marketplaces escaláveis, analisa esses e outros fatores por trás da preferência nacional.

Leia mais: Marketplaces são palco principal das compras online no País (gs1br.org)

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