Tecnologia e omnicanalidade para a melhor experiência de compra

19/01/2023

O varejo sofreu grandes transformações nos últimos dois anos, motivadas pelas inovações tecnológicas, mas também por novos hábitos de consumo de uma sociedade cada vez mais digital. Em 2021, o e-commerce brasileiro bateu recorde de faturamento — mais de R$ 180 bilhões, segundo a Ebit/Nielsen – e foi quando mais de 12 milhões de brasileiros tiveram a experiência de comprar online pela primeira vez.

(Imagem de capa: Empresas & Negócios/Reprodução)

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