One step ahead of the change

Focus on optimizing results and creation of brand value. That’s how we make it!

Digital Marketing

We are Nação Digital, a company of FCamara group and one of main digital agencies of Brazil, with a team full of experts who, throughout 10 years, managed to achieve amazing results.

The Extra !

A FCamara é uma empresa de tecnologia e inovação que tem como foco a transformação digital e cognitiva dos clientes. Pra isso, investimos em uma equipe capacitada e entregas customizadas, com soluções desenhadas a partir das necessidades do seu negócio.

Conte com a gente pra explorar todas as oportunidades do Open Finance! Saia na frente dos concorrentes e garanta a confiança do cliente quanto à segurança do ato de compartilhar os dados.

Conte com o auxílio da FCamara em projetos que vão desde uma consultoria de negócios até o fornecimento de código padrão. Caso precise do desenvolvimento de uma solução sob medida, o time #sanguelaranja está pronto para aceitar o desafio.

Empresas de pessoas, que conhecem o segmento e estão prontos para entregar a melhor solução do mercado.

The Extra !

We created technology products that will include the entire development cycle of applications, considering the following points:

Standardize software deliveries

Automate quality, safety and reliability processes of applications

Monitoring and metrics

Automated adoption of standards

The Extra !

Behind every great transformation there are people. We are a technology and innovation ecosystem that integrates human knowledge, strategic vision and flexibility to potentialize the future of companies.

Algumas de nossas entregas

Digital strategy consultancy

Technology diagnosis and understanding of business challenges

Definition of tools, platforms, and technologies

Definition of channels and omnichannel opportunities

Preparation of digital strategic plan

Creation of digital communication plan

Definition of KPIs

Definition of reports platforms

Digital strategy consultancy

Performance

Channels definition and funds allocation focused on ROI, in addition to programmatic strategies, influencers and alternative channels. We are a partner agency of Google (Google Premier Partners) and Facebook.

Search Ads

Approach to planning campaigns on search platforms, such as Google Ads and Bing Ads. Our experts’ team works with all ads formats: From search to image, app and local campaigns.

Social Ads

Planning and selection of the best locations and audiences for advertising on social networks, using branding, traffic, lead generation and billing strategies.

With a technical team in the platform and a creative team preparing the approaches, we were able to bring excellent results on networks such as Facebook, Instagram, LinkedIn, TikTok and Pinterest.

Alternative Ads

Strategy to using advertising media that go beyond the conventional, to add value to the client’s goals. We work with programmatic media attribution, affiliate marketing and influencer marketing to expand and leverage results at every stage of the funnel. Usually in cost-of-acquisition or cost-per-view format.

Lead generation

For many markets, focusing only on the bottom of funnel is unfeasible, either because the sales process is longer, and this type of client does not search on Google or because the competition at the bottom of the funnel is over the top. Then, lead capture strategy, attract the client a step before the decision, brings an excellent return.

Definition of buyer persona

Definition of client’s profile based on demographic, behavior, purchase, browsing and interest data. Learning about the audience is the most important step to create value for them.

Definition of purchase journey

What are the steps taken before the decision? How is the sales funnel defined to your client? We bring you the questions and help you to get the answers.

Content Marketing

Value creation to the persona by means of rich materials, which aim to convert qualified leads to its basis.

Landing Pages

Creation of landing pages, forms and other mechanisms to convert visitors into leads.

Automation and nutrition of leads

Nutrition of leads obtained with automation and content so that they can move in the sales funnel, transforming leads into clients.

Reports

Find out which channel is bringing more leads, and which are being converted into clients. Thus, the metrics of CAC, ROI and other will be at your disposal.

CRM Marketing

If performance brings revenue, the focus of CRM is to bring profit. We work with technical depth in functionalities of tools, with the addition of a content strategy that creates value and is relevant to the users.

We also carry out constant analysis of results and that create insights to new actions. Thus, we deliver one of best CRM marketing services in Brazil.

Analysis of basis and segmentation

We use BI platforms with data source to define standards and trends among the clients. Therefore, we get to create clusters of users who will receive specific communications. With automatic feedback rules of those basis, criteria of behavior, purchase and interest, we always keep the strategy up to date.

Marketing update

We created automated relationship rulers so that we can talk in a personalized way, en masse. We treat basis with millions of leads and clients and each automation, whether redemption of abandoned shopping cart or cross-sell of related product, brings great results in medium and long term.

Broadcast campaigns

In addition to automation flows, we have specific novelties, promotions, sales actions, things that happen from today to tomorrow. With the broadcasting services, we work on creation, technical implementation, triggers, tests and results of specific campaigns, regardless of trigger volume and lead base.

SMS, push notification

The clients are everywhere and some of them do not have e-mail acceptance. That’ why we use SMS and push notification tools to increase the campaigns results.

Web Analytics & Dev

Often, the problem in companies is not often the lack of data, but how accurate they are. Our team works with several tools that track each conversion, each event in the website, to bring reliable insights.

Web Analytics

We carry out GA4 implementation, complete implementation of Google Tag Manager, API of Facebook; in addition to data auditing, implementation, custom dashboard creation and system integrations.

Web Development

We work as a support point in frontend development, shortening the path to implement ideas that will improve the website performance.
Entregamos ajustes visuais, e-mails personalizados, páginas especiais e sites completos.

Strategy and consultancy

Our team, which is in the market for over 10 years, delivers consultancies focused on short-, medium- and long-term results. With complete analysis, ranging from market benchmarking to action plan and practical schedule, we offer the solution that adds value to your business.

Branded Content

Audience and connection are the great companies and media assets. Content is how visibility is reached and how connections are created. Your institutional content strategy needs to be designed to create value and build relationships.

Branding

Creation of brands, institutional campaigns, promotional campaigns and everything that involves 360° brand communication.

Social Media

Strategy and execution of communication plans in various social media channels that should be chosen based on their target audience.

Brand webites and properties

Creation of websites, landing pages and other brand properties to communicate as a company or in specific campaigns.

Blogs and content portals

Excellent strategy to bring organic visits and be positioned as authority in their segment.

Facts and Achievements

A success story, full of important achievements.

Voted by 3 consecutive years

the best digital performance company in Brazil.

Our total commitment with the result of clients is what sets us apart in the market.

Moreover, we guarantee support and constant review of strategies, always thinking about the performance metrics relevant to your business.

Offered services

Macro market study

Access to surveys and inputs that indicate opportunities

Audience analysis

Definition of buyer-personas and brand-persona with archetypes survey.

Content and design guideline

Communication guide that rules that strategic positioning day by day.

Complete competition study

Survey of gaps and opportunities not taken advantage of by competitors, as well as market benchmarks.

Definition of brand positioning of in digital area

Conceptual delivery of positioning of brand, channels to be addressed and growth roadmap.

Definition of strategy and action plan

Tactical brand strategy implementation, with clear and well-planned deliverables.

FCamara Finance Group as a Service

Payment initiator

The Factor!

As soluções da FCamara são adaptáveis ao seu negócio, além de atender a todos os critérios regulatórios e ser multicloud!

Content and design guideline

Our team is trained in different market sectors, such as retail, e-commerce, healthcare, financial, industry and mobility. With this diversity, the deliveries go far beyond design and IT, focusing on human behavior to achieve results that add value to your business.

Content and design guideline

Parte do time #sanguelaranja são profissionais formados do nosso Programa de Formação, em que capacitamos e os desenvolvemos com alto nível de conhecimento técnico.

Content and design guideline

Our deliveries are made according to particularities of each project and client. We think about products and services in a global way, in addition to a modern and beautiful interface. Thus, we provide excellence experiences throughout the journey.

The Factor!

10 years of experience with communication that generates results
Teams that merge data and creativity
One of most awarded companies in the communication sector in Brazil
Premium partner with the major media platforms, such as Google, Meta, Bing, LinkedIn and others
Senior and engaged team with the purpose of delivering excellence
Specialists in CRM, Branding, Performance, Content, Social Media and Planning

The Factor!

As soluções da FCamara são adaptáveis ao seu negócio, além de atender a todos os critérios regulatórios e ser multicloud!

Content and design guideline

Entregas

Pesquisas e aprofundamento no projeto

Análise de concorrentes

Jornada do usuário

Heuristic Analysis

Personas

High fidelity style guide and prototype construction

Usability tests

Metrics

O que nos destaca do mercado

Times multidisciplinares com vasto conhecimento em diversas verticais de negócio

Programa de formação único no mercado, que garante o crescimento contínuo e escalabilidade dos projetos

Programas de imersão internos entre as diversas áreas de negócio

Aprofundamento no comportamento humano para guiar decisões e alcançar resultados

Goal-oriented teams

Open Finance Journey

Preparation

With consultancy to modeling, preparation and qualification of data in an optimized way, we assure all processes with full safety.

Connectivity

We connect your company with modular, safe platforms that offer solutions beyond the regulatory, such as Open Finance APIs, Management of consent, Management of tokens, data Receiver, OpenID, FAPI, CIBA, DCR; Sandbox and Partner connector.

Data intelligence

We use data intelligence with information processing and cleaning to provide more assertiveness to strategic and tactic decisions.

Professional Background

We facilitate the entire onboarding process of new clients together with the development of new products, contracting personalized insurances, portability and rewards instructed by behavior.

Process of consulting and co-creation of solutions

Development

With consultancy to modeling, preparation and qualification of data in an optimized way, we assure all processes with full safety.

Sustain and Evolution

We work on-demand to meet critical situations and evolution of your operation. Specialized team in Open Finance at the time you need, the way you need it.

Nosso know how e tempo de mercado vai ajudar a elevar a experiência financeira do seu negócio pra o próximo nível! Pra isso, contamos com a ajuda de nossos parceiros:

Oportunidades do Open Finance

Processamento de dados e retorno em tempo real

Grupo de variáveis baseadas em Open Finance para apoiar a tomada de decisão e as políticas de limites de crédito

Documentação descomplicada e de fácil entendimento

Escolha o melhor modelo para sua empresa: SaaS, PaaS ou On-premisses

Modelos de Inteligência de dados para Onboarding e KYC

Iniciador de pagamentos Open Finance PIX: realização de pagamentos de forma rápida e prática

The Factor!

Nós atuamos diretamente nos reguladores do Open Banking Brasil e Open Insurance Brasil, fornecendo dashboard de métricas, portais do cidadão, participante e área do desenvolvedor.

Nossas conquistas:

Top 3 Brasil na Certificação FAPI/DCR OpenID

Top 3 Brazil in Relying Parties OpenID Certification

1º Banco de Investimentos de nível S1 a ser homologado e reconhecido pelo Bacen como Iniciador de Pagamentos

Partners

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Success cases

Challenge

Track and Field launched its TF Sports app with the aim of engaging casual athletes from all over Brazil and boosting its Run Series, Iron Man and other initiatives.

Solution

We analyzed the entire brand’s clients/athletes base and created 226 specific segmentations for efficient communication with each type of athlete. We created flows, triggers and engagement strategies inside and outside our app.