Marketplaces para o agronegócio: entenda como o comércio digital está revolucionando o setor

04/03/2024

Pesquisa aponta que 71% dos agricultores já utilizam canais digitais em suas jornadas de compras

O uso crescente de marketplaces está revolucionando o agronegócio, proporcionando oportunidades significativas para impulsionar eficiência e competitividade. De acordo com uma pesquisa da McKinsey, 71% dos agricultores já utilizam canais digitais em suas jornadas de compras, consolidando o papel vital dos marketplaces no setor.

A estratégia de vendas por meio de marketplaces oferece uma plataforma virtual onde os vendedores podem criar perfis, listar produtos e serviços, facilitando a conexão direta com os consumidores. Matheus Pedralli, CEO da Omnik, destaca a importância desse modelo no agronegócio, especialmente para produtos como maquinário pesado, proporcionando aos agricultores a oportunidade de comparar preços, ler avaliações e tomar decisões informadas.

Leia mais :Marketplaces para o agronegócio: entenda como o comércio digital está revolucionando o setor (canalrural.com.br)

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