COMÉRCIO DIGITAL: OS PRINCIPAIS DESAFIOS DE UM MARKETPLACE, PARA GESTORES E SELLERS

17/01/2023

Marketplaces seguem sendo uma tendência em alta no e-commerce. Na China, já representam 90% do faturamento do varejo online e nos EUA, 33%, segundo a Channel Advisor. No Brasil, segundo a Associação Brasileira de Comércio Eletrônico (ABComm), o crescimento do setor em 2021 foi de 19%. Esse modelo de negócios traz vantagens tanto para quem tem seu próprio marketplace, quanto para os sellers, que vendem nas plataformas de outros empreendedores, buscando maior visibilidade e oportunidades de vendas. De acordo com o último relatório Webshoppers, 84% dos lojistas brasileiros possuem canais ativos em sites como Mercado Livre, Magalu, Americanas e Amazon.

Leia mais: https://digitalks.com.br/noticias/comercio-digital-os-principais-desafios-de-um-marketplace-para-gestores-e-sellers/?utm_source=rss&utm_medium=rss&utm_campaign=comercio-digital-os-principais-desafios-de-um-marketplace-para-gestores-e-sellers

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